Quality Juice made from real California fruit

1. Soif Quality Juice made from real California fruit X470 Project Management EDP 325936 Summer 2011 Team: L 'Spawns Liolios Dino, Konstantinos Singh, Shraddha Pollock ,Kendra Achury, Michael Wang, Jing Nguyen, Phi Stanger, Karen

2. Organization chart 2

3. Contents • Project defines • Mission and Values • Project Statements and Chart • Project analysis • Assumptions • Constrains • Stakeholders • Risk analysis • Project plans • Deliverables • Milestones • WBS • Time structure • Cost breakdown • Monitoring and Control • Communication plan • Responsibility matrix

4. Mission To produce a healthy, tasty, friendly, economical, and high quality juice – Made of real Californian fruits! Our commitment to the highest standard is the foundation of our business. We stand behind our product. Our mission is to make world a healthier and better place to live. Values L’Spawns as a team, and as individuals, values integrity, honesty, healthiness, and a greener world. These values drive us to achieve our mission

5. Project Mission Statement By Nov 1st 2011, L’Spawns will have ready for distribution 10,000 cases of the new Naked product ‘Soif’, a seasonal Juice drink made from 40% California juice + 60% Water – delivered in a trendy re-usable bottle. Project Charter • Produce a glass bottle from recycled material that can be reused or traded at vendor locations for immediate discount for Soif flavored juice beverages. • Create a new economical juice drink made from local California fruit • Create acatchy and appealing label

6. Project Assumptions • Budget provided by Naked • Production using existing Naked facilities • Distribution using existing Naked infrastructure • Sales and Marketing provided by Naked • Using Naked distribution recycling program Project Constraints • Vendor selections • Limiting customer geography • Overseas Manufacturing Facility - China • Time – 6 months

7. Project Scope • In Scope: • Design and acquire new bottle • Develop new fruit drink recipe • Design and produce bottle label • Produce first batch of 10,000 cases • Out of Scope: • Distribution • Manufacturing • Acquiring capital

8. Stakeholders • Naked – Sponsor • Customers • Manufactures • Vendors

9. Risks Juice

10. Risks Label

11. Risks Bottle

12. Deliverables 1) Bottle & Cap 2) Juice 3) Label

13. WBS

14. Milestones • 1) Bottle and Cap • Finalize bottle design selection • Vendor selection • Prototype • Final Bottle and Cap Delivery to Naked • 2) Juice • Vendor contracts signed • Fruit Delivered • Small scale production run completed • Taste test/focus group completed • Regulatory approval signed • 3) Label • Design file ready (2weeks) • Digital printing approval and delivery

15. Timelines Fri 7/15/11 Mon 10/3/11 Today Dec Jul Aug Sep Oct Nov Jan Finish StartMon 5/9/11 11/1/11 Thu 1/1/12 Bottle Cap Deliverable Vendor Contract Signed Juice flavor agreement Deliver Label to Printing Company Deliver Labels to Bottling Produce Small Scale Production Formal launch Full Scale Production

16. Gantt Chart

17. Cost Breakdown Bottle Label

18. Cost Breakdown Juice The number will be updated as reasonable number by Michael

19. Vendor Evaluation Criteria Selection of Manufacturer (Qty: 10,000 cases, 16 oz Bottles and Tops) Notes: Selection: 1, 3, 5 (low, medium, and high) Weight x Selection = Score Select the highest total Score

20. Communication Plan

21. Responsibility Matrix A – approves, S – supports, C – creates, I – informs, R - reviews

22. High Risk Control Chart Need new

23. Q &A

24. Addendum Vendor Evaluation Criteria • For the Bottle, Fruit, and Label we will use a simple Vendor Evaluation Criteria to determine best vendor. • Cost – looking for best value (price vs quality) • Quantity – need a vendor that produces large quantities • Location – the closer to production plant the better • Availability – growers that offer a variety of fruit throughout the year

25. Gantt Chart

26. Gantt Chart (continued)

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29. Gantt Chart (continued)