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Highlights from the ALVA Financial Benchmarking Survey. Attractions Performance 2010 Lesley Morisetti 14 th October 2010. ALVA Financial Benchmarking Survey. Measures key business drivers Income Productivity Profitability 2009/10 data Data shown excluding VAT.

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highlights from the alva financial benchmarking survey
Highlights from the ALVA Financial Benchmarking Survey

Attractions Performance 2010

Lesley Morisetti

14th October 2010

alva financial benchmarking survey
ALVA Financial Benchmarking Survey
  • Measures key business drivers
    • Income
    • Productivity
    • Profitability
  • 2009/10 data
  • Data shown excluding VAT
alva financial benchmarking survey3
ALVA Financial Benchmarking Survey
  • 15 years & 71 participants
  • Sample split to
    • Heritage
    • Museums & galleries
    • Leisure
  • Constant sample results shown
2009 10 ticket spend ranges
2009/10 Ticket Spend Ranges

Av=£10.75

Av=£7.22

Av=£4.59

Source: LMA; ALVA

ticket spend trends
Ticket Spend Trends

Source: LMA; ALVA

2009 10 secondary spend ranges
2009/10 Secondary Spend Ranges

Av=£2.76

Av=£1.69

Av=£1.07

Av=£2.01

Av=£2.08

Av=£1.39

Source: LMA; ALVA

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2010 ?

Spend per Visit

Income

Visits

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