html5-img
1 / 9

Beauty Sells, by Beautydesk

Beauty Sells, by Beautydesk. Sabina Huf. Aging Individualisation Multi-culturalisation Emancipation Critical consumer Less time more wellness Technology Internet Sustainability, climate Blu border, concept Overlap in branches. 1 Long term social trend – en consumer trends.

emerson-nieves
Download Presentation

Beauty Sells, by Beautydesk

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Beauty Sells, by Beautydesk Sabina Huf

  2. Aging Individualisation Multi-culturalisation Emancipation Critical consumer Less time more wellness TechnologyInternet Sustainability, climate Blu border, concept Overlap in branches 1 Long term social trend – en consumer trends Social trends Consumer trends Maatschappelijke trends Consumptie trends • Health • Easy • Enjoy • Good looking • Good behaveBio, Fair trade Sabina Huf

  3. 1 Long term social trend – en consumer trends Lighting: de green trend • High awareness of consumers • Elevation spending on ‘eco products’ • This section is growing with 20 % every jear • Protection the environment • Awareness of eco products and where they come from • Elevation of consumers who are interested in eco products • First these products where used by consumer with allergic skins, today more consumers want to experience the benefits of eco products. • Functionality of eco products • These product do good for the skin as well as the total environment. Sabina Huf Bron: Euromonitor ‘08

  4. 2 Turnover and growth 2005-2008 NL Growth in beauty categories - value 2005 2006 2007 2008 159.5 +2.5% 155.5 180.5 +9% Hair Care 166.2 +4% 133.2 -1% 134.1 137.2 +2% Styling 134.6 +1% 77.5 -5% 81.9 82.6 +3% Coloration 80.1 +3% 177.9 +4% 171.2 217.3 +8% Face Care 201.9 +14% 84.8 +8% 78.3 83.1 -2% Body Care 84.4 0% 51.8 +16% 44.9 53.9 +18% Sun Care 45.7 -12% 183.9 +5% 175.9 218.7 +6% Make Up 205.4 +12% 868.8 +3% 841.7 973.2 +6% Total 918.4 +6% Sabina Huf Source: Nielsen, mass, waarde x mln

  5. 2 Turnover and growth 2005-2008 The Make up trade is increased in 6 jears with 70 miljoen Euro Sabina Huf

  6. 2 Turnover and growth 2005-2008 Success L’Oréal Paris make up:van 10.3% in 2002 leader in 2007 & 2008 Sabina Huf

  7. 3 men cosmetics Men cosmetics! Development men care in 2009 growth+ 105 moi euro in 5 jear Sabina Huf Source: Nielsen

  8. 4 Sells Print and online pr • Magazines • Advertising, branded content, free editorial content • Growth online internet • Pop-ups, advertising, easiness and access. • Internet shops • 24 hour per day access • Sell and pr skills in store • Trained personnel on shop floor Sabina Huf

  9. Consumption trend: eco, enjoy, health and comfort Face care en make-up stay important and strong growing categories Men cosmetics is still upcoming, especially in the older category Awareness on cosmetics within the 65+ group, this means new opportunities Sale will increase due to internet en magazines world wide. 5 Summary Summary Sabina Huf

More Related