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The quality of customer service is only one component of the customer experience; other components include advertising, packaging, characteristics of the product and service, the convenience of use, and dependability.<br><br>CX (customer experience) is not a process. Itu2019s an emotion.<br><br>Itu2019s the impression that a person (or any other person) has of your brand as a result of their interactions with you.<br><br>Every connection has the chance to strengthenu2014or weakenu2014that sentiment.
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