1 / 1

Boosting Brand with Sponsorship: Pepsi Max-Lost Case Study

Learn how Pepsi Max's sponsorship of Lost significantly increased brand awareness, preference, and purchase intentions among their target audience. This successful strategy showcases the power of sponsorship in enhancing brand presence and desirability.

emele
Download Presentation

Boosting Brand with Sponsorship: Pepsi Max-Lost Case Study

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SPONSORSHIP INCREASES PRESENCE & PREFERENCE FOR BRANDS WHAT: • Pepsi Max’s sponsorship of Lost RESULTS: • Unprompted awareness of Pepsi Max was higher against their target audience after the association with Lost • Pepsi Max as the forefront fizzy drink was also 94% higher against Pepsi Max’s target audience after the Lost series • Preference for Pepsi Max doubled against the target audience and all Lost viewers in general • The target audience was 41% more likely to trial while all Lost viewers were 53% more likely to trial • Purchase Intentions went up by 33% against the target and 42% against all viewers WHY: • To build presence and preference of Pepsi Max’s brand within their target audience HOW: • On air sponsorship over 24 weeks from Feb – July 2006 SOURCE: AGB & Colmar Brunton Research

More Related