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Slogans. What is a slogan?. motto: a favorite saying of a sect or political group A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea

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What is a slogan
What is a slogan?

  • motto: a favorite saying of a sect or political group

  • A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea

  • A slogan is used in Scottish heraldry as a heraldic motto or a secondary motto. They usually appear above the crest on a coat of arms

  • A battle cry (original meaning); A distinctive phrase of a person or group of people; A phrase associated with a product, used in advertising

  • Short, memorable advertising phrase: Examples include "Coke Is It," "Just Do It," and "Don’t Leave Home Without It.”

  • Phrase used to advertise a product, or to identify a company or organization.

  • A noun phrase identified with a firm. A motto used in selling an enterprise or company.

  • A catch phrase or small group of words that are combined in a special way to identify a product or company.


Why are slogans important to advertising
Why are slogans important to advertising?

  • Business slogans are critical to the image of your business, regardless of the size. The slogan or tagline is part of your business image. It is a major part of your branding.

  • While a slogan contains just a few words, from one to seven as a rule, it is not easy to write. Fact is, it takes more effort to write a meaningful slogan --- to wrap up the essence of your business --- in a few words, than it does to write a long sales letter. In the latter you have lots of room to create a sales message. In the former, you're limited to a few words to sum up the entire meaning of your business!




  • Just do it.

  • Because you are worth it.

  • Easy, breezy, beautiful.

  • Just for the taste of it.

  • The UN cola


  • Where’s the beef?

  • Finger lickin’ good.

  • Snap, Crackle, Pop

  • Please don’t squeeze the ________.

  • The ultimate driving machine.

















How do you write an effective slogan
How do you write an effective slogan?

http://slogan4u.com/write_effective_slogans_tutorial.htm