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Guidelines for Document Design. Part 1 Paper Documents. Guidelines for Document Design. 1. Use white space 2. Use headings 3. Limit use of all capital letters 4. Limit number of typefaces 5. Justify margins based on situation and audience 6. Place elements strategically

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guidelines for document design
Guidelines for Document Design

Part 1

Paper Documents

Document Design

guidelines for document design1
Guidelines for Document Design

1. Use white space

2. Use headings

3. Limit use of all capital letters

4. Limit number of typefaces

5. Justify margins based on situation and audience

6. Place elements strategically

7. Use a grid to unify elements

  • Use highlighting, color, and decorative devices in moderation

Document Design

guidelines for document design2
Guidelines for Document Design
  • Use white space
  • - the portions of the page that are blank
  • Create white space with
    • headings
    • margins
    • line and paragraph spacing
    • multiple columns
    • lists
      • tabs or indents
      • bullets & numbering

Document Design

guidelines for document design3
Guidelines for Document Design

1. Use white space

  • . Use headings (also called level heads)
  • Refers to titles, subtitles, headings, and subheadings of all kinds
  • Differs from “body text” which is the text of the document’s paragraphs and bulleted or numbered lists.

Document Design

slide6

Headings

Document Design

guidelines for document design4
Guidelines for Document Design

1. Use white space

2. Use headings

  • . Limit use of all capital letters

Document Design

slide10

All lower-case letters

Document Design

all lower case letters
All lower-case letters

ALL CAPITAL LETTERS

Document Design

all lower case letters1
All lower-case letters

ALL CAPITAL LETTERS

HARDER TO READ AND REMEMBER

ELEPHANT

elephant

Easier to read and remember

Document Design

guidelines for document design5
Guidelines for Document Design

1. Use white space

2. Use headings

3. Limit use of all capital letters

  • . Limit number of typefaces

Document Design

4 typefaces for ibm computers clones
4. Typefaces (for IBM computers & clones)
  • Fixed Typefaces
  • Proportional Typefaces
  • Serif
  • Sans serif

Document Design

a fixed typefaces
a) Fixed typefaces
  • Courier

This is the standard “pica” typewriter typeface.

  • Prestige Elite

This is the standard “elite” typewriter typeface.

Document Design

a fixed typefaces1
a) Fixed typefaces
  • Courier
  • Prestige Elite

Each letter takes up the same horizontal space (width)

Document Design

b proportional typefaces
b) Proportional typefaces
  • Times New Roman
  • This standard business typeface is used for letters, memos, and reports.
  • Arial

This standard business typeface is often used

for titles, graphs, and charts as well as for

letters, memos, and reports

Document Design

b proportional typefaces1
b) Proportional typefaces
  • Times New Roman
  • Arial

M’s and W’s take up more horizontal space than

I’s and t’s.

Document Design

b other proportional typefaces
b) Other proportional typefaces

Impact

  • This typeface is appropriate for signs and ads, but too much is hard to read.

Lucida Handwriting

This typeface imitates script. It is appropriate for personal but not for business letters. It may also be used for signs, ads, and invitations.

Document Design

c serif typefaces
c) Serif typefaces

- Little extensions from main strokes

- Easier to read

Examples: Times New Roman,Courier New

d) Sans Serif typefaces

Lack extensions from main strokes

Good for titles and tables

Examples: Arial,Futura, Comic Sans MS (used in this slide show)

Document Design

c serif typefaces1
c) Serif typefaces
  • - Find the serifs

- Little extensions (some call them “tails,” the French call them “feet”) from main strokes

Document Design

one typeface font many looks
One typeface (Font)--many looks

Times New Roman Bold (28 pt)

Times New Roman Italic

Times New Roman Underlined

TIMES NEW ROMAN UPPERCASE

Times New Roman Shadowed

Times New Roman 16 pt

Times New Roman 40 pt

Document Design

guidelines for document design6
Guidelines for Document Design

1. Use white space

2. Use headings

3. Limit use of all capital letters

4. Limit number of typefaces

  • Justify margins or use ragged right based on situation and audience

Document Design

slide24

Justification refers to how

  • lines of text align with each other
  • on the left and the right margins
  • Full justification
  • Ragged left
  • Centered
  • Ragged right

Document Design

5 use fully justified margins when you
5. Use fully justified margins when you
  • Can use proportional typefaces.
  • Want document to look very formal and professional.
  • Want as few pages as possible.
  • Write to skilled readers.

Document Design

slide27

5. Use ragged right margins when you

  • Do not have proportional typefaces.
  • Want an informal look.
  • Want to be able to revise without reprinting the whole document.
  • Use very short line lengths.
  • Write to readers with poor eyesight.

Document Design

guidelines for document design7
Guidelines for Document Design

1. Use white space

2. Use headings

3. Limit use of all capital letters

4. Limit number of typefaces

5. Justify margins based on situation & audience

  • . Place elements strategically
  • - follow the reader’s eye movement

Document Design

slide29

Eye movement on the page

for most countries using our alphabet

Document Design

slide30

Eye movement on the page

for Hebrew and Arabic

Document Design

slide32

Eye movement on the page

for Chinese and Japanese

Document Design

guidelines for document design8
Guidelines for Document Design

1. Use white space

2. Use headings

3. Limit use of all capital letters

4. Limit number of typefaces

5. Justify margins based on situation and audience

6. Place elements strategically

  • . Use a grid to unify elements

Document Design

slide35

7. Use a grid to unify elements

  • Help the reader find useful information quickly
  • align similar information
  • use columns and rows
  • use a chart or table

Document Design

slide36

7. Use a grid to unify elements

Can you find your dream tour?

Document Design

slide37

7. Use a grid to unify elements

Can you find your dream tour?

Column 1

Dates

Column 2

Name of Tour

Column 3

Destinations

Column 4

Price

Document Design

guidelines for document design9
Guidelines for Document Design

1. Use white space

2. Use headings

3. Limit use of all capital letters

4. Limit number of typefaces

5. Justify margins based on situation and audience

6. Place elements strategically

7. Use a grid to unify elements

  • Use highlighting, color, and decorative devices in moderation

Document Design

8 use color effectively
8. Use color effectively
  • Limit the number of colors you use in a document, slide, or screen.
  • Use color for main points, not details.
  • Be consistent. All points at the same level should use the same color.

Document Design

8 use color effectively continued
8. Use Color Effectively(continued)
  • d) Create a unified look:
      • Repeat text color in numbers, bullets, and lines.
      • Use the same color scheme for your whole presentation or in a series or related documents.

Document Design

8 use color effectively continued1
8. Use Color Effectively (continued)
  • e) Make sure that colors contrast with the background.
  • f) Use colors that work with the cultural expectations of your audience.

Document Design

8 use color effectively continued2
8. Use Color Effectively (continued)
  • e) Make sure that colors contrast with the background.
  • f) Use colors that work with the cultural expectations of your audience.

Document Design

don t ove r do your design
Don’tOverdo Your Design!!
  • Just because it’s available doesn’t mean youshould use it.
  • Too much is too much.
  • CONSIDER your reader.
  • Look professional.

Document Design