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The Strategic Content Alliance

The Strategic Content Alliance. A presentation on the work of the SCA. The Strategic Content Alliance. The Alliance Overview. Stuart Dempster. Director , Strategic Content Alliance. The Strategic Content Alliance. The Funders. The Strategic Content Alliance. The e-Content Marathon.

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The Strategic Content Alliance

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  1. The Strategic Content Alliance A presentation on the work of the SCA

  2. The Strategic Content Alliance The Alliance Overview Stuart Dempster Director , Strategic Content Alliance www.jisc.ac.uk/contentalliance

  3. The Strategic Content Alliance The Funders www.jisc.ac.uk/contentalliance

  4. The Strategic Content Alliance The e-Content Marathon www.jisc.ac.uk/contentalliance

  5. The Strategic Content Alliance The United “Digital Kingdom” – a changing landscape www.jisc.ac.uk/contentalliance

  6. The Strategic Content Alliance Introduction The SCA is a pan-UK cross sector initiative to nurture collaboration in the development of an innovative UK Content Framework – due for delivery in spring 2009; Funded by some of the UK’s leading providers of authoritative e-content in the realms of public service broadcasting; cultural heritage; health and medicine; e-science; education and research; Offers a “big tent” approach through it’s aligned organisations membership and the “Home Nations Forums” to leaver knowledge and expertise across the piste; Supported by full-time executive staff at JISC and seconded expertise from the funders, aligned organisations and beyond; A number of significant US agencies and funders are commitment to co-fund global research in key areas. www.jisc.ac.uk/contentalliance

  7. The Strategic Content Alliance The Objectives The Strategic Content Alliance aims to build a common information environment underpinned by a framework of principles and good practices. This is being developed so that users of publicly funded e-content can gain best value from public investment through reducing the barriers that currently inhibit access, use and re-use of e-content. Develop and deploy a UK Content Framework to address the challenges and opportunities of the Information Age faced by the public, not-for-profit and for-profit sectors; Produce “real world” exemplars, case studies and tools to assist in the development of e-content over the long term. This will include new and innovative browse and search on a BBC CenturyShare pilot in 2008 ; To nurture new solutions to old problems by working across the piste with the leading e-content producers, funding agencies, government and international bodies working in specific fields. It will identify gaps in knowledge, commission new work and update existing documentation in specific areas; www.jisc.ac.uk/contentalliance

  8. The Strategic Content Alliance UK Change Agents In the United Kingdom a number of developments are transforming our abilities to work more effectively across sectors. These include: Common licensing platforms: e.g. JISC Collections now a separate trading company it enables innovative cross-sector licensing of commercial e-content. The Knowledge Exchange trans-national licence will enable anglo-Danish/Dutch/German licencing for HEI’s; Common Middleware e.g. Shibboleth technology is being rolled out via the UK Access Management Federation permitting single sign-on to e-content through the implementation of federated, devolved authentication will be available to all UK schools, colleges and Universities. The Tate will be piloting Shibboleth; Digital Repositories, including Institutional digital repositories are being developed across UK public sector (particularly within higher education and there are new scholarly communication methodologies; “Mass digitisation” permits new “profit/non-for-profit” business models with publishers, some of whom are ahead of the game; www.jisc.ac.uk/contentalliance

  9. The Strategic Content Alliance UK Change Agents Devolved administrations (for example, Scottish Parliament, Welsh Assembly Government and the soon Northern Ireland Assembly) provide new challenges and opportunities for UK strategy in a changing political landscape; Some Service convergence across sectors (for example, Universities providing NHS Library Services) highlights the inadequacies of the current licences; identity and access management issues. The National Archives is offering archival “shared services” to local govt archives; UK Government Policy Reviews following the Gowers Report on IPR and The Power of Information Review HM Treasury has commissioned a review of the business models used by agencies such as Ordnance Survey and the Met Office – this is due to report in December 2007. The Office of Public Sector Information will be rolling out a “Web 2.”-type website enabling citizens to request UK Government Departments to deliver analogue and e-records online; The F-word…funding from the UK Government has become increasing tight – so value for money and return on investment are increasingly important. www.jisc.ac.uk/contentalliance

  10. The Strategic Content Alliance Global Change Agents Increasing service orientated architecture development: For example, the e-Framework for education and research funded by DEST and JISC; European Union i2010, TEL and EDL investment aims to develop a more “joined up” European landscape – albeit without digitisation funding; India and China are developing significant e-content, tools and technologies. Each country differs on take-up (see next slide); Google and Microsoftcontinue their fast-paced developments across the field; Open Content Alliance and Microsoft Live Book Search are providing alternative models to the Google Book Search. They provide evidence of more diverse publishing and business models; Millennial generation, the developing world and silver surfers; and Web 2.0 technologies and tools are presenting new challenges and opportunities to new audiences. Decreasing per unit cost to digitise correlate with increasing digital curation costs over the long term. Technical obsolesce; pace of change etc. www.jisc.ac.uk/contentalliance

  11. The Strategic Content Alliance www.jisc.ac.uk/contentalliance

  12. The Strategic Content Alliance The Strategic e-Content Alliance will deliver the UK e-Content Framework of principles and good practices comprising: E-Content Policy and Procedures: Synthesis of findings from analysis of sponsors policies; Identifications of common areas for action; Identification of barriers and recommendations for overcoming them; Develop good practice “handbook” aimed at relevant e-content providers (particularly agencies within the public sector). E-Content “Service Convergence” modeling: A Report documenting characteristics of sponsors’ e-content services; Document recommending where more converged services would offer benefits to users and steps to achieve this. E-Content Exchange (interoperability) Model Development: A number of Interoperability pilots testing: scalability, sustainability and user need for a more common information environment in a meaningful way. www.jisc.ac.uk/contentalliance

  13. The Strategic Content Alliance E-Content Audit and Register: Scope of digital collections report; Develop the UK registry landscape, using existing m-2-m services (e.g. IESR) as part of a global drive to address specific issues e.g. orphan works, “at risk” collections etc. E-Content Audience analysis and modeling: Synthesis of user characteristics and requirements derived from data available from sponsoring organisations and foster a community of practice across sectors; Documentation of common requirements to feed into framework; Six monthly reports on market trends in public sector and commercial sector. E-Content Advice, Support and Embedding: Areport presenting current support services landscape and recommendations for future support. www.jisc.ac.uk/contentalliance

  14. The Strategic Content Alliance Business models and sustainability strategies: An international landscape studyreviewing and presentingthe sustainability issues in the context of the broader e-content environment, followed by a London-New York funders video conference to scope a substantive report and tool development for inclusion in the framework. E-Content Advocacy, Dissemination and Policy Development: A range ofcommunication mechanisms geared at key stakeholders in the e-content arena including advocacy documentation and events to publicise the framework including “social networking” tools; events etc. E-Content Standards and Good Practices: Common technical standards and good practices document in collaboration with EU and US agencies; “Advocacy” strategy to promote further adoption of documented standards and possible mandatory minimum requirements. www.jisc.ac.uk/contentalliance

  15. The Strategic Content Alliance • Outcomes for the citizen • To widen the take-up and use of e-content (incl. by new audiences); • A reduction in the barriers to e-content: • Increasing opportunities to re-use content; • improving the overall citizens experience in accessing, using and reusing e-content i.e. convenience. • Outcomes for the UK public sector • Increased co-ordination and collaboration in the development of interoperable e-content; • Greater understanding and improved market intelligence to develop “fit for purpose” e-content; • Opportunities to align e-content strategy, policy and implementation planning; • Improved coherence and reduced ambiguity in the messages sent to the EU, UK and devolved administrations and the citizen; • Greater understanding of and the management of IPR, licencing and DRM and possible alignment to reduce barriers to take-up and use by the citizen; • Improved business modelling opportunities. www.jisc.ac.uk/contentalliance

  16. The Strategic Content Alliance In Conclusion… Look at the partners involved in the SCA on both sides of the pond and you begin to see how organisations that used to stay in the own sandboxes – public service broadcasting, museums/libraries/archives, health, education and research – are now thrusting themselves into the digital playground with new toys and new playmates. The synergies of convergence through joint distribution web/braodcast/print distribution (create one, distribute many) are apparent. We believe that organisations, building on diverse roots, are forming new audiences, products and businesses fir for our times. www.jisc.ac.uk/contentalliance

  17. The Strategic Content Alliance That’s all folks! Thank you for listening and any questions? For Further information please contact us at….. Stuart Dempster Director, Strategic Content Alliance s.dempster@jisc.ac.uk www.jisc.ac.uk/contentalliance

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