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Exclusive Private Label Window Program. Program Intent. Norandex PBL Program development process. Complement the Norandex Brand Norandex Siding Program Norandex Entry Door Program . Norandex Brand – Speaks to: Quality Differentiation - Norandex Exclusive

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program intent

Program Intent

Norandex PBL Program development process.

Complement the Norandex Brand

Norandex Siding Program

Norandex Entry Door Program.

Norandex Brand – Speaks to:

Quality

Differentiation - Norandex Exclusive

Confidence = Incremental Sales Growth

Window Xperts

Known in the industry as Window Experts

Complete Product offering under the Norandex Brand.

Windows, Siding, Entry Doors.

Launch Program for NX Private Label.

program overview

Program Overview

Aligns Norandex brand with quality while designed to grow incremental sales.

Norandex Private Brand Label includes a complete line of Replacement & New Construction products.

Replacement Products - September 2013.

New Construction - January 2014.

Complements and contributes to building Norandex Branded Portfolios.

eXtreme X - better.

eXtreme XX - best

Brand Unique to you and only you!!! No more Me-Too!

Window Wizard – It’s in there!

slide5

Window Wizard

  • Window Wizard availability - September 26th.
  • Sub Accounts will see only the ViewPoint selection.

Brand selection

logistics

Logistics

Delivery of both Norandex and ViewPoint

products will arrive on the same truck and

on the same day as you receive them now.

Order cut off days are one day earlier than your branch’s current cut-off day for both products.

Replacement products – Mfg. at Thermal Industries in Pittsburg PA and cross docked to Welcome NC.

New construction products – Mfg. in Welcome NC.

communications

Communications

8/7 Hot Topics - Announcement to all branches.

8/8 Atrium Sales Team - Branch announcements .

8/13Norandex Executive Team Meeting introduction.

9/6 Follow up announcement via Glenn Knowlton.

9/9 Order cut-off day change announcement.

9/13 Norandex Regional Conference Call follow up reviews and Q&As.

More to come…

training

Training

8/7 - 9/13Norandex Regional Conference Call follow up reviews and Q&As.

8/7 - 9/13 Branch reviews by Atrium Sales Team.

9/23 Webinar training for NX branches and Atrium Sales Team.

9/30 In-branch training by Atrium sales with samples, brochures and media site.

sample and display rollout schedule

WeekItem

9-23 (1) eXtreme XX hand sample and (1)corner cut

(1) eXtreme X hand sample and (1)corner cut

9-30(2) eXtreme XX table top in cases with covers

(2) eXtreme X table top in a case with cover

10-7(2) eXtreme XX table top in a case with cover

(2) eXtreme X table top in a case with cover

10-14Half of branches to receive (1) eXtreme XX displays

All branches receive (1) eXtreme XX corner cut

All branches receive one (1) eXtreme X corner cut

WEEK OF 10/14: Branches may order max qty. of 3 items per branch

10-21 Second half of branches receive one (1) eXtreme XX display

11/4 All minimums on sample requests removed.

11/4 (1) eXtreme XX Parts kit.

Sample and Display Rollout Schedule

product line overview

Product Line Overview

Replacement –

eXtreme XX – “Best” replacement family of vinyl windows

eXtreme X - “Better” replacement windows

Other Styles - Sliders, Casements, Awnings, Picture Windows, Patio Doors and Special Shapes.

New Construction –

500 Series DH - w/integral “J” Channel.

200 Series SH - w/intergral “J” Channel

Other Styles - Sliders, Casements, Awnings, Picture Windows, Patio Doors and Special Shapes.

replacement products

Replacement Products

Double Hung:

eXtreme X

eXtreme XX

Casement:

Series 620 (PW, SS)

Awning:

Series 640

Bays and Bows

Garden

Special Shapes

Patio Door:

Model 900

Model 920

Model 940

Model 960

standard features for the extreme xx

Exclusive Features:

Norandex PBL Glass Label on all windows

.04 cfm/ft Air Infiltration Performance

Integral Pocket Header

Norandex Branded Signature Lock

Compression jambs

Magnetic Seal Sill

Foam Filled Frame and Sash

Full Invisi-Screen with Extruded Frame

Life-Time Warranties: Glass Breakage, Vinyl, Parts, and Screen

Standard Features for the eXtreme XX

Fusion Welded Beveled Frame and Sash

Constant Force Balance System with Balance Covers

Intercept Spacer

Beveled Exterior Screen Track

Fully Interlocking Meeting Rail

Locking Zinc Tilt Pins

Low E/Argon IGU

Dual Night Latches

Recessed Tilt Latches

U-Factor - .30, SHGC - .28

custom options for the extreme xx

Colors; White and Almond

Interior Laminates; Honey Oak, Caramel Oak and Natural Oak (Paintable/stainable)

Painted Exterior Finishes: American Clay, Terratone, Gray, Brick Red, Green, and Bronze.

Locking, Half Invisi-Screen

Full Screen, Aluminum Mesh

Custom Options for the eXtreme XX

Ultra Performance Triple Glaze LowE/Argon

Super Peak Performance DOE Triple Glaze LowE/Krypton w/ Super Spacer (R-5)

Hydro– Sill Option for accelerated water run-off.

Glass Options; Decorative Glass, Double Strength, Obscure and Tempered

Flat and contoured Grids

Brushed Nickel or Brass Locks

frame

Frame

3 ¼ “ Frame design.

Fully Welded & Sloped Weather-Trac Sillfor enhanced water runoff.

Parallel I-Beam Construction for exceptional structural integrity.

Compression Jamb for reduces air infiltration.

Header with Dedicated Sash Pocket. (Decreases air infiltration)

slide17

“OG” Edge Sash Profile.

  • Smooth Corner Welds for
  • enhanced aesthetics.
  • Equal Sash Sight Lines
  • provide curb appeal.
  • Balance Covers provides a
  • finished look.
  • Night Latchesfor safety and convenience.

Sash

slide18

Sash

  • Ergonomically Designed Extruded Integral Lift Rail for ease of use.
  • Locking Zinc Tilt Pins for added strength and rigidity. Minimizes air infiltration.
  • Mold resistant Woolpile provides for years of added comfort.
slide19

Glass

  • Standard LowE/Argon
  • Standard Intercept Spacer System
  • Meet Energy Star Performance of .30 U-Value & .28 SHGC
mechanical features

Mechanical Features

  • Balance Cavity Ridges to sweep debris away

Norandex Brand Lock for added security.

Recessed Stainless Keeper

attached horizontally – Shear

Force.

Frictionless 1/2“ Stainless Steel Constant Force Balance.

Self Cleaning Fin Seal

magnetic seal

Magnetic Seal

between the sash and frame.

(Ensures a tight seal between sash and frame )

Magnetic Seal

foam filled sash frame

Foam filled Frame & Sash

  • Added structural integrity
  • and increased thermal
  • Performance.
  • When you combine:
  • Compression Jamb
  • Foam Filled Frame/Sash
  • Magnetic Seal
  • Dedicated Header Pocket

Foam Filled Sash & Frame

.04 Air Infiltration Rating!

invisi screen

Invisi Screen

Full Screen Standard

Invisi-Screen™ Fiberglass Mesh for enhanced viewing.

Extruded frame for structural integrity.

warranty

Warranty

Lifetime Warranty

Vinyl

Glass

Parts

Screen

Glass Breakage

hydro sill

Hydro Sill

Water Vortex

Hydro Sill Option

Vortex created by profile design increases velocity of

water drainage increasing product performance.

standard features extreme x

Fully Interlocking Meeting Rail

Low E/Argon Insulation Glass

.04 cfm/ft Air Infiltration Performance

Norandex Branded Signature Recessed Lock and Keeper (Added security)

Dual Night Latches

Recessed Tilt Latches

Life-Time Warranties: Glass, Vinyl, Parts and Screen

Norandex PBL Glass Label on all windows

U-Factor - .30, SHGC - .28

Standard Features eXtreme X

Fusion Welded Beveled Frame and Sash

Constant Force Balance System with Balance Covers

Intercept Spacer

Integral Pocket Header

Locking Zinc Tilt Pins

Dual Compression Bulb Seals on Sills

Compression Jambs

Sloped Pocket Sill

Beveled Exterior Screen Track

½ Screen with Extruded Frame

extreme x options

Ultra Performance Triple Glaze LowE/Argon

High-Performance DOE Triple Glaze LowE/Krypton w/ Super Spacer (R-5)

Double Strength, Obscure and Tempered Glass

Flat and contoured Grids

eXtreme X Options

Colors; White and Almond

Full Screen with Extruded Aluminum Screen Frame (aluminum or fiberglass mesh)

“Invisi” Screen Option

Locking ½ Screen with Integral Finger-Lift Slot

Lifetime Glass Breakage Warranty

pricing

Pricing

0 -101

eXtreme X $141.00

eXtreme XX $158.00

option pricing

Option Pricing

Almond +6%

Low-E Triple Glaze w/ Krypton (R5) $157

Ultra Low-E $18

Locking ½ Screen $26

Exterior Paint $188

Interior Wood Laminate +30%

Hydro Sill $10

Applied Lift Handles $10

test data

DP 50 Structural Rating Available

R-5 Performance – Triple Glazing.

Energy Star Compliant – U-Factor .30

Lowest Air Infiltration in Vinyl Industry!

.04 CFM/Sq. Ft.

STC Rating of 29!

Test Data

30 second elevator speech

30 Second Elevator Speech

Hello Mr. Contractor…my name is_________ from Norandex Building Materials Distribution.

Norandex has a launched a new exclusive window program called eXtreme.

It is the most innovative product on the market today and features:

Foam Filled Frame and Sash

Magnetic Seal on the sill.

Compression Jambs

Extruded Full Invisi-Screen

These features provide us with an industry leading .04 air infiltration rating, full lifetime warranty including glass breakage, and Energy Star Compliant.

We believe our eXtreme products can help to increase your business and your profits.

At a minimum lets meet so I can show you what this program has to offer.

marketing materials

Marketing Materials

Literature – 8 Page (eXtreme X) & 12 Page (eXtreme XX) Brochures

Feature sheets

Specification sheets

Dealer Price List w/ options (Media Site)

Media Site

Introductory flyer

post launch projects
Post Launch Projects
  • Norandex eXtreme dealer quote tool
  • Lead generation materials
  • eXtreme pitch books
  • Product videos
  • New Construction launch
  • Web site development (www.norandex.com)

ACME

(800) 123-123-1234

branch communications
Branch Communications
  • September 23rd:
    • 25-pack of each brochure
    • 25-pack of warranties
    • 25-pack of “Introducing Norandex Windows” flyers
    • Warehouse banner
    • All materials available for re-orders
  • Week of September 23rd:
    • Norandex Windows and Doors webinars
    • Sample deliveries begin