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Osnove optimizacije spletnih strani (SEO). KAKO doseči, da je povezava do vaše strani na prvi strani iskalnikov?. Koliko je vredna vaša spletna stran?. 2 skupini ljudi: pomembno je, da je stran lepa in vrednost izdelave strani

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osnove optimizacije spletnih strani seo

Osnove optimizacije spletnih strani (SEO)

KAKO doseči, da je povezava do vaše strani na prvi strani iskalnikov?

slide2
Koliko je vredna

vaša spletna stran?

slide3
2 skupini ljudi:
  • pomembno je, da je stran lepa in vrednost izdelave strani
  • pomembno, je da je stran učinkovita (upor. izkušnja in optimizacija spletne strani)

http://www.biro2000.si/ - prevajanje

http://lektoriranje.3zan.si/ - lektoriranje

o meni
O meni

Uroš Okorn

  • direktor in solastnik v podjetjih Dominatus d.o.o., Ambo storitve d.o.o. in Legat consultor d.o.o., Zagreb
  • 10 let izkušenj v internetu (najprej programer, potem osredotočen na iskalni marketing)

Kontakt:

M: 041 225 685

Mail: [email protected]

Facebook: https://www.facebook.com/uros.okorn

LinkedIn: http://si.linkedin.com/in/urosokorn

URL: http://www.dominatus.si/optimizacija-strani

zakaj je optimizacija sploh pomembna
Zakaj je optimizacija sploh pomembna?

Zelo pomembno je, da je povezava do vaše spletne strani na prvi strani v iskalnikih. Zakaj je to pomembno?Več kot 80 % klikov se zgodi na prvi strani iskalnikov.Pa vas ni strah, da bo posle namesto vas dobila konkurenca? Rezultat bo:

Večji obisk -> večja prodaja -> večji dobiček

Dejansko je ta številka še večja in to je bistven razlog, da si vsi želijo biti na prvi strani. Toda pozor!

Če ste na 1. strani iskalnikov, še ne pomeni, da boste »polovili« 80 % vseh klikov. To samo pomeni, da imata šele MOŽNOST, da ujamete nek delež teh klikov.

nasvet za leto 2014
Nasvet za leto 2014!

RAZNOLIKOST!

VSEBINA!

NARAVNO! Hm...

pomen pozicije na iskalnikih je to e vedno res
Pomen pozicije na iskalnikihJE TO ŠE VEDNO RES?

11 %klikov

10 %klikov

79 %klikov

11 %klikov

1.stran

ostale strani

2.stran

slide9
Kako velik kos pogače si trenutno odrežete vi? In koliko bi želeli?

Prav gotovo si želite biti na prvem mestu in dobiti 42,13 odstotkov (to je povprečje), a pot do tam je še dolga, imenuje pa se optimizacija spletnih strani.

slide13
SEO SEM

Organic listings Sponsored links

Iskalno polje

Sponzorirane povezave

Organski

rezultati iskanj

slide16
SEO

Vsebinska optimizacija

Tehnična optimizacija

Gradnja povezav

obi ajni postopki
Običajni postopki
  • Analiza vseh ključnih besed
  • Prilagoditev spletne strani za iskalnike (on-site SEO):
    • Naslovi
    • Opisi
    • Slike
    • ...
  • postavitev orodij za lastnike spletnih strani (Webmaster-jev) in odpravljanje napak
  • postavitev zemljevida strani (sitemap-a)
  • Sprememba in popravek URL povezav
obi ajni postopki1
Običajni postopki
  • Nastavitve pravil in preusmeritve - .htaccess
  • Spremljanje sprememb – npr. Google Analytics
  • Grajenje Page Rank-a (off-site SEO):
    • Vpis v iskalnike in imenike
    • 'nabiranje' povezav
kaj je ni seo
Kaj je/ni SEO?
  • Odlična stran, ki je ni na prvi strani iskalnikov, je kakor Ferrari v garaži, ki ga nihče ne vidi.
  • SEO ni/ne sme biti ‘spamanje’ strani na internetu.
  • Važna je vsebina
  • 1 spletna stran = 1 URL povezava
  • SEO je upoštevanje protokolov/pravil. Rezultat upoštevanja teh pravil pa so višje pozicije v iskalnikih.
  • Večji obisk -> večja prodaja -> večji dobiček
quality guidelines specific guidelines
Quality guidelines - specific guidelines
  • Avoid hidden text or hidden links.

http://www.cebelca.com/testn.php

  • Don't use cloaking or sneaky redirects.
  • Don't send automated queries to Google.
  • Don't load pages with irrelevant keywords.

http://diplomska.mojforum.si/diplomska-post-32.html

  • Don't create multiple pages, subdomains, or domains with substantially duplicate content.
quality guidelines specific guidelines1
Quality guidelines - specific guidelines
  • Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
  • Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.

http://ugodno-prevajanje.weebly.com/

  • If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
vsebina
Vsebina!!!
  • Vsebina strani je najpomembnejši dejavnik:
    • Besedilo
    • Slike
    • To je primer strani, ki nima vsebine: http://web.archive.org/web/20120531014722/http://www.lektoriranje.eu/

Vsebina:

  • vsebina mora vsebovati ključne besede
  • vsebina mora biti razumljiva, berljiva in marketinško naravnana
  • ravnotežje med privlačnostjo teksta in uporabo ključnih besed
  • pomembno je, kje znotraj vsebine se pojavljajo ključne besede
  • gostota ključnih besed (ang. keyword density)
strategiji
Strategiji
  • Head tail strategija
  • Long tail strategija (to je zelo priporočljivo vedno urediti)
1 analiza klju nih besed
1. Analiza ključnih besed
  • Št. iskanj in podobne besede: https://adwords.google.com/select/KeywordToolExternal
  • Normalizirani podatki od 0 do 100: http://www.google.com/insights/search/#
  • Zahtevnost ključnih besed:

http://www.seochat.com/seo-tools/keyword-difficulty/

napa ne klju ne besede
Napačne ključne besede
  • dilema (primer: ležišče, jogi, vzmetnica, postelja,..)
  • slabše pozicije → manj obiskovalcev
  • nepravi obiskovalci
  • ključne besede je potrebno definirati za vsako podstran spletne predstavitve
  • ključne besede morajo predstavljati osnovo za poimenovanje dokumentov, naslovov, kategorij, povezav, slik, osnovo za sestavo tekstov, izgradnjo navigacije, ipd.
2 on site seo
2. On-site SEO
  • tag:</li><ul><li>v naslov vključite ključne besede</li><li>opisi si naj sledijo od specifičnega proti splošnemu</li><ul><li>pravilno: “Optimizacija spletnih strani – Dominatus d.o.o.“nepravilno: “Dominatus d.o.o. - optimizacija spletnih strani"vsaka podstran naj ima svoj naslov </li></ul><li>priporočljiva dolžina od 5 do 60 znakov</li></ul><li><h1>...<h6> tag:</li><ul><li>Uporaba ključnih besed v besedilu</li><li>Ni nujno, da je samo ključna beseda, lahko je podobna</li></ul></ul></div></div><div class="tslide"><div><img alt="on site optimizacija" src="https://image2.slideserve.com/4593731/on-site-optimizacija-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/on-site-optimizacija-n.jpg" title="31.on site optimizacija" target="_blank">On site optimizacija</a></span><ul><li><meta desc> tag:</li><ul><li>dolžina naj bo od 60 do 150 znakov</li><li>Opis naj bo čim bolj opisen</li><li>Vsebuje naj ključne besede</li><li>Unikatna na vsakem</li><li>Ker je to prvi stik uporabnika z našo stranjo, naj bo to besedilo čim bolj “marketinško” </li></ul></ul></div></div><div class="tslide"><div><img alt="on site optimizacija1" src="https://image2.slideserve.com/4593731/on-site-optimizacija1-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/on-site-optimizacija1-n.jpg" title="33.on site optimizacija1" target="_blank">On site optimizacija</a></span><ul><li><keyword> tag (se sploh ne uporablja več, so pa izjeme):</li><ul><li>Večina iskalnikov ne uporablja več zaradi keyword stuffinga</li><li>Uporabimo samo smiselne ključne besede in njihove izpeljanke</li></ul><li>Slike in dokumenti:</li></ul><p> Primer1: poimenovanja slike in njenega opisa<img src=“optimizacija.jpg" alt=“optimizacija spletnih strani">Primer2: poimenovanja slike in njenega opisa ter dodajanje povezave: <a href=“optimizacija.html"><img src=“optimizacija.jpg" alt=" optimizacija spletnih strani " title="optimizacija spletnih strani"></a></p><p> Pri poimenovanju slik uporabljajte:</p><p> - Ključne besede</p><p> - Male črke brez šumnikov</p><p> - Besede ločite z znakom – in ne s praznim prostorom</p></div></div><div class="tslide"><div><img alt="on site optimizacija2" src="https://image2.slideserve.com/4593731/on-site-optimizacija2-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/on-site-optimizacija2-n.jpg" title="34.on site optimizacija2" target="_blank">On site optimizacija</a></span><ul><li>Povezave:</li><ul><li>Povezave naj bodo opisne in ne ’programerske’</li></ul></ul><p> http://www.jadranka-yachting.com/sl/company/island/history.html</p><p> http://www.jadranka-yachting.com/history.html</p></div></div><div class="tslide"><div><img alt="slide35" src="https://image2.slideserve.com/4593731/slide35-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/slide35-n.jpg" title="35.slide35" target="_blank">Primer nepomenskih URL-jev:</a></span><ul><ul><li>http://www.domena.com/hrana-pija%C4%8Da/?a=Ljubljana%2c+Slovenia&x=14.5059652&y=46.0514259&b=46.1751879%2c45.9273868%2c14.7620843%2c14.2498467&c=Ljubljana%2c+Slovenia&q=laptop</li><li>http://www.avtomanija.com/default.asp?rb=1&id=316</li></ul><li>Primer URL-ja, ki ima pomen:</li><ul><li>http://www.spletne-igre.si/stare-igre/marios-adventure</li><li>http://www.dominatus.si/optimizacija-za-iskalnike</li><li>http://www.spletni-slovar.com/anglesko-slovenski</li></ul></ul></div></div><div class="tslide"><div><img alt="on site optimizacija3" src="https://image2.slideserve.com/4593731/on-site-optimizacija3-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/on-site-optimizacija3-n.jpg" title="36.on site optimizacija3" target="_blank">On site optimizacija</a></span><ul><li>Rel=‘nofollow’:</li><ul><li>PageRank (PR): od 0-10 vrednost iskalnika Google, ki pove, koliko je stran ‘vredna’ (v smislu zanimiva zaradi povezav)</li><li>Rel=‘nofollow’ uporabimo, ko ne želimo linkjuice-a prenesti na stran, na katero povezava kaže</li></ul><li><meta robots> tag:</li><ul><li>Noindex: iskalnikom povemo, da naj vsebine ne indeksira zaradi podvojenosti, nepomembne vsebine...</li><li>Nofollow: podobno kot rel=‘nofollow’, vendar za celo stran</li></ul></ul></div></div><div class="tslide"><div><img alt="1 page 1 url" src="https://image2.slideserve.com/4593731/1-page-1-url-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/1-page-1-url-n.jpg" title="37.1 page 1 url" target="_blank">1 page = 1 URL</a></span><p>Vsaka spletna stran(podstran) spletnega mesta (spletna stran) naj ima unikaten in relevantenTitle naslov, meta oznake, H1 značko, URL in vsebino!</p></div></div><div class="tslide"><div><img alt="zakaj je to pomembno" src="https://image2.slideserve.com/4593731/zakaj-je-to-pomembno-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/zakaj-je-to-pomembno-n.jpg" title="38.zakaj je to pomembno" target="_blank">Zakaj je to pomembno?</a></span><ul><li>Za SEO: Kombinacija anchor besedila (besedila na povezavi) in URL-ja</li><li>Izpis med rezultati </li></ul><p> v iskalniku</p></div></div><div class="tslide"><div><img alt="nastavitve pravil in preusmeritev" src="https://image2.slideserve.com/4593731/nastavitve-pravil-in-preusmeritev-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/nastavitve-pravil-in-preusmeritev-n.jpg" title="39.nastavitve pravil in preusmeritev" target="_blank">Nastavitve pravil in preusmeritev</a></span><ul><li>Page Rank – pomembnost strani (1-10)</li><li>Link juice – posredovanje, pretakanje Page Rank-a skozi povezave, ki so na spletni strani</li><ul><li>Robots.txt – omogočamo oz. onemogočamo indeksiranje določenih spletnih strani na spletnem mestu</li><ul><li>Primer: User-agent: *</li></ul></ul></ul><p> Disallow: /microRate/</p><p>Katerim iskalnikom dovolimo?</p><p>Katere mape naj iskalniki ne indeksirajo?</p></div></div><div class="tslide"><div><img alt="xml sitemap zemljevid spletne strani" src="https://image2.slideserve.com/4593731/xml-sitemap-zemljevid-spletne-strani-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/xml-sitemap-zemljevid-spletne-strani-n.jpg" title="40.xml sitemap zemljevid spletne strani" target="_blank">XML sitemap (zemljevid spletne strani)</a></span><ul><li>Iskalniku pomagamo najti vse spletne strani na enem spletnem mestu in mu podati čim več podatkov o teh straneh (hitrejše indeksiranje, manjša poraba sredstev).</li><ul><li>Orodje za generiranje zemljevida: </li></ul></ul><p>http://www.xml-sitemaps.com/</p><ul><ul><li>Protokol:</li></ul></ul><p>http://www.sitemaps.org/protocol.php</p><ul><li>Vključimo v orodja za lastnike spletnih strani</li></ul></div></div><div class="tslide"><div><img alt="primer sitemap a" src="https://image2.slideserve.com/4593731/primer-sitemap-a-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/primer-sitemap-a-n.jpg" title="41.primer sitemap a" target="_blank">Primer sitemap-a</a></span><p><?xml version="1.0" encoding="UTF-8"?></p><p><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"></p><p> <url></p><p> <loc>http://www.primer.com/</loc></p><p> <lastmod>2010-01-01</lastmod></p><p> <changefreq>monthly</changefreq></p><p> <priority>0.8</priority></p><p> </url></p><p></urlset></p><p>Podstran</p><p>Datum zadnje spremembe</p><p>Na koliko časa se vsbina strani spremeni? Monthly, daily, hourly, ...</p><p>Prioriteta od 0-1. Če tega ne uporabimo, je privzeta vrednost 0.5.</p></div></div><div class="tslide"><div><img alt="webmaster tools orodja za lastnike spletnih strani" src="https://image2.slideserve.com/4593731/webmaster-tools-orodja-za-lastnike-spletnih-strani-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/webmaster-tools-orodja-za-lastnike-spletnih-strani-n.jpg" title="42.webmaster tools orodja za lastnike spletnih strani" target="_blank">Webmaster tools (orodja za lastnike spletnih strani)</a></span><ul><li>Google Webmaster</li><ul><li>Urejevalnik: http://www.google.com/webmasters/tools</li><li>Pomoč: http://www.google.com/support/webmasters/. Uradna pomoč in forum, kjer izkušeni SEO strokovnjaki odgovarjajo na vprašanja.</li></ul><li>Yahoo site explorer (združen z Bingom): https://siteexplorer.search.yahoo.com/mysites</li><li>Bing Webmaster center: http://www.bing.com/webmaster/</li></ul></div></div><div class="tslide"><div><img alt="google webmaster" src="https://image2.slideserve.com/4593731/google-webmaster-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/google-webmaster-n.jpg" title="43.google webmaster" target="_blank">Google Webmaster</a></span></div></div><div class="tslide"><div><img alt="gw html predlogi" src="https://image2.slideserve.com/4593731/gw-html-predlogi-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/gw-html-predlogi-n.jpg" title="44.gw html predlogi" target="_blank">GW (HTML predlogi)</a></span><ul><li>Duplikati pri title tag-u</li><li>Duplikati pri meta opisi</li><li>404 napake</li></ul><p>GW (Malware)</p><ul><li>V primeru, da ima vaša stran trojanske konje, viruse ali kakšen druge škodljive vsebine</li></ul></div></div><div class="tslide"><div><img alt="gostota klju nih besed" src="https://image2.slideserve.com/4593731/gostota-klju-nih-besed-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/gostota-klju-nih-besed-n.jpg" title="46.gostota klju nih besed" target="_blank">Gostota ključnih besed</a></span><ul><li>Pri eni besedi je popolnoma enostavno!</li><li>Pri besedni zvezi iz 2 ali več besed, je izračun gostote malo težji. ;)</li><ul><li>Primer:</li><ul><li>fast red cars fast red cars fast red cars fast red cars fast red cars </li><li>Vsem nam je jasno, da je gostota 100 %</li><li>Vendar če izračunamo:</li><ul><li>5 ponovitev/15 besedx100 = 33 % ??????</li></ul></ul></ul></ul><p>5x100/(15-(2x5)) = 500/(15-10) = 500/5 = 100 %.</p></div></div><div class="tslide"><div><img alt="google analytics" src="https://image2.slideserve.com/4593731/google-analytics-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/google-analytics-n.jpg" title="47.google analytics" target="_blank">Google Analytics</a></span></div></div><div class="tslide"><div><img alt="kako izgleda optimizirana spletna stran" src="https://image2.slideserve.com/4593731/kako-izgleda-optimizirana-spletna-stran-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/kako-izgleda-optimizirana-spletna-stran-n.jpg" title="48.kako izgleda optimizirana spletna stran" target="_blank">Kako izgleda optimizirana spletna stran?</a></span><p>Izgleda popolnoma enako kot neoptimizirana </p><p>spletna stran!</p><p>Primer: http://www.sekom-grafika.si/</p></div></div><div class="tslide"><div><img alt="napake" src="https://image2.slideserve.com/4593731/napake-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/napake-n.jpg" title="49.napake" target="_blank">Napake</a></span></div></div><div class="tslide"><div><img alt="slide51" src="https://image2.slideserve.com/4593731/slide51-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/slide51-n.jpg" title="51.slide51" target="_blank">http://imexa.si/</a></span></div></div><div class="tslide"><div><img alt="3 grajenje povezav offsite optimizacija" src="https://image2.slideserve.com/4593731/3-grajenje-povezav-offsite-optimizacija-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/3-grajenje-povezav-offsite-optimizacija-n.jpg" title="52.3 grajenje povezav offsite optimizacija" target="_blank">3. Grajenje povezav (offsite optimizacija)</a></span><ul><li>Imeniki:</li><ul><li>http://www.slowwwenia.com/</li><li>http://www.matkurja.com/</li><li>http://povezave.kopa.si/</li><li>In še mnogo manjših s slabim Page Rankom (ves čas nastajajo novi ali preneha z delovanjem)</li></ul></ul></div></div><div class="tslide"><div><img alt="izmenjava povezav" src="https://image2.slideserve.com/4593731/izmenjava-povezav-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/izmenjava-povezav-n.jpg" title="53.izmenjava povezav" target="_blank">Izmenjava povezav</a></span><ul><li>Pravila za izmenjavo</li><ul><li>raje z vsebinsko povezanimi stranmi</li><li>s stranmi, ki imajo enak ali večji Page Rank</li><li>Preverimo, koliko povezav že ima spletna stran, s katero želimo izmenjati povezave</li><li>uporabljamo navzkrižno izmenjavanje povezav in ne recipročno</li></ul></ul></div></div><div class="tslide"><div><img alt="indijci kitajci in ostali" src="https://image2.slideserve.com/4593731/indijci-kitajci-in-ostali-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/indijci-kitajci-in-ostali-n.jpg" title="55.indijci kitajci in ostali" target="_blank">Indijci, kitajci in ostali</a></span><ul><li>Prijava strani v Google, Yahoo, Bing, itd.</li><li>“Prijava strani v 5.000 direktorijev”</li><li>Kratkoročni proces (ponavadi traja nekaj mesecev, da se začnejo pojavljati rezultati)</li><li>Enkraten proces (ponavadi je potrebna dolgotrajno vzdrževanje, da stran obdrži pozicije v iskalnikih)</li><li>Enkratno plačilo v znesku $29.95!</li><li>Top 5 ranking guaranteed!</li></ul></div></div><div class="tslide"><div><img alt="vrste povezav" src="https://image2.slideserve.com/4593731/vrste-povezav-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/vrste-povezav-n.jpg" title="56.vrste povezav" target="_blank">Vrste povezav</a></span><ul><li>FOLLOW</li></ul><p>Iskalniki linkom sledijo</p><p>Pripomorejo k pridobitvi višjega PR</p><p>Pomaga izboljšati pozicijo strani v iskalnikih</p><ul><li>NOFOLLOW</li></ul><p>Iskalniki linkom ne sledijo, vendar pomagajo povezati vašo stran s ključno besedo</p><p>Ne pripomore k pridobitvi višjega PR</p><p>Delno pomagajo pri višji poziciji strani v iskalnikih</p></div></div><div class="tslide"><div><img alt="zakaj so povezave pomembne" src="https://image2.slideserve.com/4593731/zakaj-so-povezave-pomembne-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/zakaj-so-povezave-pomembne-n.jpg" title="57.zakaj so povezave pomembne" target="_blank">Zakaj so povezave pomembne?</a></span></div></div><div class="tslide"><div><img alt="web 2 0 strani" src="https://image2.slideserve.com/4593731/web-2-0-strani-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/web-2-0-strani-n.jpg" title="58.web 2 0 strani" target="_blank">Web 2.0 strani</a></span></div></div><div class="tslide"><div><img alt="pinganje spletnih strani" src="https://image2.slideserve.com/4593731/pinganje-spletnih-strani-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/pinganje-spletnih-strani-n.jpg" title="59.pinganje spletnih strani" target="_blank">Pinganje spletnih strani</a></span><ul><li>Predvsem za bloge</li><li>Naša stran (ali nova objava) se pojavi v blog direktorijih</li><li>Pripomore k večjemu obisku bloga (zelo malo)</li><li>Hitrejše indexiranje strani </li><ul><li>Po določenem času je lahko stran indexirana v 5 sekundah</li><li>Pingamo tudi strani, kjer obstaja link do naših strani in efekt je viden zelo hitro</li></ul></ul></div></div><div class="tslide"><div><img alt="lanki articles" src="https://image2.slideserve.com/4593731/lanki-articles-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/lanki-articles-n.jpg" title="60.lanki articles" target="_blank">Članki (Articles)</a></span><ul><li>Direktoriji za objavljanje člankov</li><li>Zelo visoka avtoriteta strani, kar pomeni kakovostna povezava do naše strani</li><li>Dober način povečanja obiska</li><li>Dober način promoviranja blagovne znamke</li><li>Zaradi avtoritete lahko naši članki rangirajo visoko v iskalnikih (tudi višje od naše strani, na katero kaže povezava iz članka)</li><li>NUJNO napisati unikatni članek!</li></ul></div></div><div class="tslide"><div><img alt="ezine articles" src="https://image2.slideserve.com/4593731/ezine-articles-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/ezine-articles-n.jpg" title="61.ezine articles" target="_blank">Ezine Articles</a></span></div></div><div class="tslide"><div><img alt="ezine articles1" src="https://image2.slideserve.com/4593731/ezine-articles1-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/ezine-articles1-n.jpg" title="62.ezine articles1" target="_blank">Ezine Articles</a></span></div></div><div class="tslide"><div><img alt="social signals" src="https://image2.slideserve.com/4593731/social-signals-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/social-signals-n.jpg" title="63.social signals" target="_blank">Social signals</a></span><ul><li>Učinki družabnih omrežij imajo čedalje večji vpliv! (sploh v US)</li><ul><li>FB shares</li><li>FB komentarji</li><li>FB likes</li><li>Tweets</li><li>...</li></ul></ul></div></div><div class="tslide"><div><img alt="analiza searchmetricsa" src="https://image2.slideserve.com/4593731/analiza-searchmetricsa-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/analiza-searchmetricsa-n.jpg" title="64.analiza searchmetricsa" target="_blank">Analiza Searchmetricsa</a></span></div></div><div class="tslide"><div><img alt="klju do visokega rangiranja" src="https://image2.slideserve.com/4593731/klju-do-visokega-rangiranja-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/klju-do-visokega-rangiranja-n.jpg" title="65.klju do visokega rangiranja" target="_blank">Ključ do visokega rangiranja!!!</a></span><p>Visoko rangiranje v iskalinkih (za določen iskalni niz) s pomočjo:</p><ul><li>Web 2.0 strani</li><li>Profile pages</li><li>Social bookmark strani</li><li>Article direktorijev</li><li>Social signals</li><li>+ “stari stari” način za krepitev PR-ja vseh teh strani</li></ul></div></div><div class="tslide"><div><img alt="link wheel ne delaj tega" src="https://image2.slideserve.com/4593731/link-wheel-ne-delaj-tega-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/link-wheel-ne-delaj-tega-n.jpg" title="66.link wheel ne delaj tega" target="_blank">Link wheel – NE DELAJ TEGA!</a></span></div></div><div class="tslide"><div><img alt="link wheel na nov na in" src="https://image2.slideserve.com/4593731/link-wheel-na-nov-na-in-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/link-wheel-na-nov-na-in-n.jpg" title="67.link wheel na nov na in" target="_blank">“Link wheel” na nov način</a></span><ul><li>Povezava vseh naših Web 2.0 profilov, člankov, RSS feedov in social bookmarkov v celoto</li><li>Vse povezave kažejo na našo stran in na naslednji Web 2.0 profil ali članek</li><li>Hiter in izredno uspešen način grajenja povezav</li><li>Uporabimo lahko eno ali več ključnih besed</li></ul><p>Slabosti:</p><ul><ul><li>Konkurenca nam lahko sledi!</li></ul></ul></div></div><div class="tslide"><div><img alt="link wheel na nov na in vsakoletno vpra anje le kaj govori" src="https://image2.slideserve.com/4593731/link-wheel-na-nov-na-in-vsakoletno-vpra-anje-le-kaj-govori-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/link-wheel-na-nov-na-in-vsakoletno-vpra-anje-le-kaj-govori-n.jpg" title="68.link wheel na nov na in vsakoletno vpra anje le kaj govori" target="_blank">“Link wheel” na “nov način”(Vsakoletno vprašanje: le kaj</a> govoriš?)</span></div></div><div class="tslide"><div><img alt="spremembe v letu 2012 2013 in kaj delati v letu 2014" src="https://image2.slideserve.com/4593731/spremembe-v-letu-2012-2013-in-kaj-delati-v-letu-2014-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/spremembe-v-letu-2012-2013-in-kaj-delati-v-letu-2014-n.jpg" title="69.spremembe v letu 2012 2013 in kaj delati v letu 2014" target="_blank">Spremembe v letu 2012, 2013 in kaj delati v letu 2014!</a></span><p>Leto 2012 z največ spremembami iskalnega algoritma v zgodovini Google-a!</p><ul><li>Google lansiral že Pando 25 (nima imena)</li><li>In Pingvina 3, 4 (Penguin 4.1)</li></ul><p>http://www.seomoz.org/google-algorithm-change#2012</p></div></div><div class="tslide"><div><img alt="panda" src="https://image2.slideserve.com/4593731/panda-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/panda-n.jpg" title="70.panda" target="_blank">Panda</a></span><ul><li>Kvalitetna vsebina, kvalitetna vsebina, kvalitetna vsebina</li><li>Dobra uporabniška izkušnja</li><li>Intuitivno linkanje</li><li>Bounce rate</li><li>Št. prikazov strani/obisk strani</li><li>Hitrost nalaganja spletne strani</li><li>Trajanje obiska</li></ul></div></div><div class="tslide"><div><img alt="pingvin" src="https://image2.slideserve.com/4593731/pingvin-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/pingvin-n.jpg" title="71.pingvin" target="_blank">Pingvin</a></span><ul><li>Ne pretiravati s čimerkoli, kar se onsite-a tiče.</li><ul><li>pretirano odebeljevanje ključne besede</li><li>V titile tag-u ponavljanje ključne besede</li><li>Previsoka gostota ključne besede</li></ul><li>Uporabljati interno linkanje znotraj strani!</li><ul><li>http://ezinearticles.com/ vs. http://sl.wikipedia.org/wiki/Glavna_stran</li></ul></ul></div></div><div class="tslide"><div><img alt="pingvin1" src="https://image2.slideserve.com/4593731/pingvin1-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/pingvin1-n.jpg" title="72.pingvin1" target="_blank">Pingvin</a></span><p>1. 30 % exact ali fraza (beseda “prevajanje” ali “prevajanje besedil”)</p><p>2. 10 % znamka (Dominatus)</p><p>3. 35 % URL (http://www.dominatus.si/optimizacija-strani)</p><p>4. 25 % karkoli (beseda “kliknite tukaj”)</p></div></div><div class="tslide"><div><img alt="predvidevanje" src="https://image2.slideserve.com/4593731/predvidevanje-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/predvidevanje-n.jpg" title="73.predvidevanje" target="_blank">Predvidevanje</a></span></div></div><div class="tslide"><div><img alt="google alerts" src="https://image2.slideserve.com/4593731/google-alerts-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/google-alerts-n.jpg" title="74.google alerts" target="_blank">Google Alerts</a></span></div></div><div class="tslide"><div><img alt="http www dominatus si optimizacija strani uro okorn info@dominatus si 041 225 685" src="https://image2.slideserve.com/4593731/http-www-dominatus-si-optimizacija-strani-uro-okorn-info@dominatus-si-041-225-685-t.jpg"></div><div><span><a href="https://image2.slideserve.com/4593731/http-www-dominatus-si-optimizacija-strani-uro-okorn-info@dominatus-si-041-225-685-n.jpg" title="75.http www dominatus si optimizacija strani uro okorn info@dominatus si 041 225 685" target="_blank">http://www.dominatus.si/optimizacija-straniUroš</a> Okorninfo@dominatus.si041 225 685</span></div></div></div> </div> <!-- Presentation Transcript End !--> <input type="hidden" name="video_uid" id="video_uid" value="30142"> <input type="hidden" name="video_vid" id="video_vid" value="4593731"> <input type="hidden" name="video_node" id="video_node" value="2"> <input type="hidden" name="vido_link" id="vido_link" value="osnove-optimizacije-spletnih-strani-seo"> <input type="hidden" name="vido_uname" id="vido_uname" value="ely"> </div> <!-- Left Side End !--> <!-- Right Side !--> <div class="col-lg-4 col-md-5 col-sm-12 no_padding rightside"> <div align="center" class="adsecmain"> <div class="adsec2"> <a href="https://www.digitalofficepro.com/powerpoint-templates.html?utm_source=slideserve&utm_medium=website&utm_campaign=slideserve+ppt+promotion"><img src="https://www.slideserve.com/images/ss_1366ad.jpg" alt="ad"></a> </div> <div class="adsec1"> 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