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Let’s rethink child care

Let’s rethink child care. How to reach advocates?. How do you reach ECE’s ? How do you reach students? How do you reach ECE faculty? How do you reach workers/parents? Building an advocacy movement. How we got here. Child Care Resolution at 2011 Convention:

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Let’s rethink child care

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  1. Let’s rethink child care

  2. How to reach advocates? How do you reach ECE’s? How do you reach students? How do you reach ECE faculty? How do you reach workers/parents? Building an advocacy movement www.rethinkchildcare.ca

  3. How we got here Child Care Resolution at 2011 Convention: The Canadian Labour Congress (CLC) will engage in a well-funded, sustained campaign for federal government funding and a legislative framework for a pan-Canadian early childhood education and care system that: a) provides children from birth to 12 years with optimal environments in which to grow and thrive; b) provides those who care for our children the wages, working conditions, and respect that reflect the value of the work they do; and c) is non-profit, public, high quality, accessible, inclusive, and affordable, with adequate compensation to Québec; The CLC will make child care a priority in federal elections; The CLC will work with provincial/territorial federations, affiliates, Labour Councils, and coalitions to organize a National Day of Action, and to build provincial action plans that commit to public child care; The CLC will campaign against privatization and public funding to private, for-profit child care companies.

  4. Multi-union working group • Formed in Spring 2012 • Includes 8 large unions plus the CLC • Liaising with child care advocates and researchers; • Informed by Trish Hennessy’s focus group research; and • Has developed a three-year campaign, leading up to the 2015 election.

  5. Phase 1: Examining and Exposing the RealitiesWinter/Spring 2013 • Challenge notion that child care is “just your problem”; • Encourage people to tell their stories about finding, keeping and paying for child care; • Gather stories for future use; and • Lay the groundwork for future activism, building lists

  6. Key Messages • Think child care is just your problem? Think again; • So many families are struggling to find decent child care and are scrambling to piece together care they can afford. It doesn’t have to be this way; and • Tired of patching together care for your family? You’re not alone. Let’s re-think child care.

  7. Kitchen Table Conversations • Created a toolkit and discussion guide • Start talking and share own stories; • Goal is to generate interest and support for futher work, identify activists; and • On-line component will gather stories through social media.

  8. Resources • Video on quality and website for information for parents; • You Tube video; • Child Care report card; • Fact sheet on economic benefits; • Fact sheet on Quebec ECEC • And more

  9. Phase 2: Exploring the Alternatives Fall 2013/Winter 2014 • Expand the reach of the campaign by building local alliances; • Use the stories gathered “Child Care: True Confessions”; • Identify “the ask” with allies.

  10. Take on the child care

  11. Phase 3: Taking ActionSpring 2014 to Federal election • Making child care a vote-determining issue in 2015 federal election; • Emphasize political and public engagement; • Work in targeted communities: • Possible Pan-Canadian “Day of Action”/ NDP Summit and national conference Fall 2014; an

  12. Guiding principles for messaging • Focus on shifting attitudes – individual to collective; • Reflect the absurdity of the child care dilemmas; • Find a way to deal with parental guilt; • Keep messaging inclusive, friendly • Incorporate stories from dads, grandparents, others and listen to how they talk about issues; and • Make sure we are talking to all the diversity of famiies

  13. What you can do now • Host a kitchen table conversation with other friends, family classmates, and parents; • Adapt materials for your needs or develop your own using key messages. • Get people to write their stories on the website at www.rethinkchildcare.ca • Tweet, use face book to spread the work

  14. Use your activism

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