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Social Media 101

Social Media 101

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Social Media 101

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Presentation Transcript

  1. Social Media 101

  2. What is social media? • Social media doesn’t just give you information, it also interacts with you • Allows every person’s voice to be heard • Allows the user to decide which information is of most importance • Up-to-the-minute information, items you may not otherwise hear about

  3. Most common social media outlets • Facebook • Twitter • LinkedIn

  4. Facebook

  5. Facebook

  6. Facebook

  7. Facebook • What information are you going to share? Will your account be for personal use or will you use it professionally? • Know your audience!

  8. Professional

  9. NOT Professional

  10. Fan Pages

  11. Twitter

  12. Twitter

  13. Twitter

  14. Twitter

  15. LinkedIn

  16. LinkedIn

  17. LinkedIn

  18. Identify your purpose • Twitter is for short, up-to-the-minute information • LinkedIn is professional networking • Facebook is for sharing your life—personal and/or professional

  19. Liz Gallops John Greene Dave Fear, Jr. Wayne Sakamoto

  20. Find News Stories • Featured News • Pay attention to internet sites • Yahoo! • Facebook • Listen to networks • Fox • CNN • NPR • MSNBC

  21. Find News Stories • Google Alerts • Organization names: NAHU, NAIC, your company • Key words: MLR, exchange, agent commissions • Important people: government officials, Janet

  22. Comment on News Stories • Promote NAHU Message • Know the talking points • Pay attention legislative updates • Read what NAHU is saying • Share Information • Anecdotal information (personal stories) • Current events and what officials are saying • Real numbers from reputable studies

  23. Comment on News Stories • Stay Positive • Everything you learned in kindergarten • Don’t be a Debbie Downer • State your credentials • When to Post • Is it worth your time and effort? • Are you only posting because you’re angry? • Has someone already said it? • What are you commenting on?

  24. Blogs & Websites • Reasons for a web presence • Grow your business • Keep members informed • Promote your message

  25. Blogs & Websites • Finding the right server • Register your domain • Choose a free service • blogspot • livejournal • wordpress • Hire a consultant

  26. Blogs & Websites • What to say • Have your contact info easy to find • Update it at least once a week • Be responsible in what you say • We can ask you to take it down

  27. NAHU Website • Watch the homepage • “In the Spotlight” • “Latest News”

  28. NAHU Website • Visit the NAHU in the News page • Stories that interest you • LTEs

  29. NAHU Website • Subscribe to the RSS feeds • NAHU in the News • Press releases

  30. Become a Media Spokesperson