Visual Texts. What is a visual text?. A visual text is a text in which the image plays a major role in the audiences’ response. Although visual texts make meaning with images, they don't have to be without words: in fact, words and images are often combined to make meaning. .
Everyday we come into contact with many texts. Some are
written, others are spoken, but many are visual. Symbols,
along with icons, logos, emblems and insignia, are visual
texts that communicate a meaning to us.
Identify what each of the following visual symbols represent or mean.
We use the special features of visual language to help us
determine what message is being sent by a visual text.
Some of these features include:
Colour adds brightness,
interest and a deeper
meaning to an image. We
associate most colours
with a particular feeling
Match up the colours with what you think are the feelings and things they symbolise.
Positioning the viewer:
Use these questions as a guide whenever you are analysing a visual text.