1 / 8

Interactive Advertising Pricing Strategies Webinar

Join RAB's webinar to learn about interactive advertising pricing models, bid pricing, Google AdSense, and more. Understand the variables affecting ad product pricing and get recommendations for setting competitive rates in the online market.

elvina
Download Presentation

Interactive Advertising Pricing Strategies Webinar

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. For technical assistance call RAB Member Response at 1-800-232-3131 For audio, dial into the conference center: 1-800-244-2500toll-free anywhere in the USA (1-212-786-7191 outside the USA, tolls apply) PIN code: 550122# Toggle between FULL SCREEN and window by touching F5 MUTE and UNMUTE your phone line by touching *1 Audio may be recorded… for “training purposes.” Pricing YourInteractive Advertising Run it up the flag pole and see if anybody salutes! John Potter VP/Director Radio Training Academy jpotter@rab.com

  2. Here’s What We’ll Cover • Available local online revenue • Who is getting it • The difference between National and Local sales • The pricing models • Recommendations on how to price your Interactive advertising • Variables based on ad product Pricing Interactive

  3. Search • Word ads • Preferred placement • Bid pricing • Google’s AdSense and Audio Ads Pricing Interactive

  4. Bid Pricing • Google, Yahoo, others • Search and display • Advertiser submits bid on CPM, CPC, CPA… • Highest bid ad runs or word ad is displayed Pricing Interactive

  5. Example • Newspaper is selling at $20 CPM • You have 100,000 page views per month • You sell a display ad (banner ad) that will display on every other page • That’s 50,000 impressions per month • $20 X 50 = $1,000 per month Pricing Interactive

  6. Questions?

  7. UPCOMING RAB WEBINARS Tuesday, 3/25 Co-op Funding 101 (including Internet co-op) Thursday, 3/27 Written Proposals That Close! Tuesday, 4/1 Classified Intelligence – Positioning Radio For Classified Revenues

  8. Pricing YourInteractive Advertising Run it up the flag pole and see if anybody salutes! John Potter VP/Director Radio Training Academy jpotter@rab.com Consumer Marketing

More Related