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BCS Case Study Michael Sheasby CEO, LumaPix. The 2012 BCS Championship Game. NCAA football game University of Alabama Louisiana State University It was HUGE 24 Million viewers 2nd-largest audience in cable television history Offered something new User-customized photobooks

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BCS Case Study Michael Sheasby CEO, LumaPix


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bcs case study michael sheasby ceo lumapix
BCS Case Study

Michael Sheasby

CEO, LumaPix

the 2012 bcs championship game
The 2012 BCS Championship Game

NCAA football game

  • University of Alabama
  • Louisiana State University

It was HUGE

  • 24 Million viewers
  • 2nd-largest audience in cable television history

Offered something new

  • User-customized photobooks
  • Available hoursafter the game ended
the players
The Players
  • LumaPix
    • Technology Providers
  • Memory Book Studios
    • Publisher who acquired license and sold products
  • Universities & licensing authorities
    • Reviewed & approved use of branding for sale
  • Proven Direct
    • Printed & fulfilled the books
the value proposition
The Value Proposition
  • Fans: come to this website and buy a custom photobook to commemorate the game.

Because…

      • You love the team
        • The book includes pro photos from the field
        • You can’t buy a book with this branding from any other source (licensed)
      • You can integrate personal pictures to make your book unique
        • Upload and integrate your own pictures from the tailgate party / your seat in the stands / the bar party you were at
      • The game is still “fresh”
        • You watched the game hours ago, now the book is available
impossible timeline
Impossible Timeline
  • Dec 7th
    • MBS lands licensing deal & calls LumaPix

(4 weeks…)

  • Jan 9th
    • Game Day
impossible timeline1
Impossible Timeline
  • Dec 7th
    • MBS lands licensing deal & calls LumaPix
  • Dec 8th+
    • Custom domain registered (www.ACTphotobooks.com)
    • Custom storefront created / Custom graphics for store created / Custom templates for book created
    • Products created in store / Payment Gateway wired up / Test orders submitted
  • Dec 22nd
    • Xmas vacation… twiddle thumbs for 2 weeks (really!)…
  • Jan 3rd
    • University approves templates
  • Jan 9th
    • Game Day
    • 4 photogs on field shoot images 8-11pm / Images uploaded to cloud / Images integrated with template
  • Jan 10th
    • Storefront open for visitors
included technologies
Included Technologies
  • Power content creation tools for staff artists
  • Rebrandable storefront with custom URL
  • Online layout engine for template population by end users
  • Cloud-based storage of templates, WIP, user images, rendered output
  • Cloud-based render farm
  • Reporting tools, XML output
what s different
What’s different
  • Completely custom layout
    • Not one of a thousand off-the-shelf templates;artwork published for this one game
  • The book was on sale hours after the game
    • Pictures went from the field to the template to the end user’s browser “in real time”
  • Ferocious setup pace, with zero custom code
    • Went from hello to done in 4 weeks, including Christmas holidays & university approvals
contact information
Contact information

sales@FullScale.net

888.753.4647

Thank you!