presents…. The Car market in West Bengal.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Needless to say Maruti leads the pack, Hyundai & Tata close to each other
Much the same as 2 wheelers Brand, Features & Price key discriminators
Brand loyalty gets stronger as we move up the value chain, ‘better offers’ more viable at the bottom end
Maruti most popular, Tata a strong Number 2
Top 3 brands Awareness significant
High awareness of brands in the category
Source: IRS Q1 2011