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Vodafone Global Enterprise. Connecting Vehicles & Transport to the Cloud. GSMa mAutomotive Workshop Oct 24 th 2012 David Levine Global Head of Automotive Business Development Vodafone Global Enterprise. Mega trends in mobility.

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Vodafone Global Enterprise

Connecting Vehicles & Transport to the Cloud

  • GSMamAutomotive Workshop
  • Oct 24th 2012
  • David Levine
  • Global Head of Automotive Business Development
  • Vodafone Global Enterprise
mega trends in mobility
Mega trends in mobility

Desire for people to bring their personalcloud-based social interactions, data and applications into the car, thus requiring more cellular connectivity

Cars are no longer the only status symbol amongst young people, instead of owning car sharing becomes a trend

Increasing environmental awareness and urbanization in addition to the rapidly increasing cost of motoring (fuel and insurance), smarter and multi-modal ways of travelling (car, public transport, bike, plane, train) will become the norm

why are operators interested
Why are operators interested?


Number of new vehicles sold every year


Total number of vehicles on the road today


Potential revenues generated

by the automotive sector by 2020

what do we mean by a connected vehicle
What do we mean by a connected vehicle?



Safety & Security


and Traffic

Road Charging

Driver Assistance

Mobile Office

Usage Based Insurance (UBI)

3 essential components of the connected vehicle
3 essential components of the connected vehicle

Mobile Network Operators have capabilities in all 3

A strong network creates rich product and service opportunities

A stable, flexible platform is essential for efficient development and future management of products and services

A world of innovation, partnership and opportunity for content developers and providers

challenges in connecting vehicles to the cloud
Challenges in connecting vehicles to the cloud


In Europe by 2015

Customers desire less complexity andmore integrated solutions

Consumer Devices


adding a sim means even greater complexity
Adding a SIM means even greater complexity

SIM Order

SIM order managementand logistics

Inactive Status


SIM is installedin production line

Testing Status



Ready Status



End of Life.


SIM activation

Active Status


SIM is terminated

Terminated Status


SIM is suspended in caseof issues or if it is lost

Suspended Status


Device and SIMare operating


Operator’s activity

OEM’s activity

new business models
New business models

Traditional business models

New business models


Focused on recovering the full cost of the HW/Service directly from the driver

Focused on building a series of mini-streams that directly or indirectly recover the cost from drivers or 3rd parties

Product optimisation

One-off cost or hide into cost of vehicle


Annual subscription fee







Data sale

B2B services


achieving mobile connectivity there are 3 ways for connecting the vehicle
Achieving mobile connectivityThere are 3 ways for connecting the vehicle
  • Embedded
    • Using the embedded SIM is relevant to car centric apps or cloud information
    • Embeddedgives the best performance for safety (e-call/b-call) and remote diagnostics & control, (EV in future) and stolen vehicle tracking
  • Tethering
    • Using the smartphone as modem is relevant to cloud information, or eventually to car apps but multiple issues (bluetooth, missing hassle free configuration,…)
  • Aftermarket Device (Dongle)
    • Using OBD- II, it can deploy various car centric services
    • Faster deployment to market
consumer demands and expecation
Consumer Demands and Expecation

Connected Suitability



Mid/Low Value – Growing Market Interest

High Value – GrowingMarket Interest

PAYD- User based Insurance

Weather, Stocks, Data, News

Workflow Management / Fleet

Eco- Driving

EV Charging and billing

Location based services

Road tolling


Internet Radio

High Definition Traffic

Bandwidth Requirements

High Bandwidth –High Cost

Low Value – LimitedMarket Interest

Basic Traffic

Music Download

Remote Diagnostics

Video Download

Remote Door unlock / Heat

HD Video Download

eCall – Automatic Crash Notification

Stolen vehicle tracking

Source: Strategy Analytics May 2012

enabling the connected vehicle what an operator should be delivering
Enabling the connected vehicleWhat an operator should be delivering

Global Partnerships, Content and Applications

Real Automotive Experience

Service LevelAgreements and Support