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WDDC Concept Presentation

This project plan outlines the timeline and tasks for creating a marketing kit to promote community engagement. It includes communication modes, distribution places, and materials such as flyers, logos, and a website.

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WDDC Concept Presentation

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Presentation Transcript

  1. WDDC Concept Presentation Marketing Team Dina Poteau & Shirley Fung

  2. Community Partners Feedback 1 • Common modes of communication • Word of mouth • Written material • Broadcast (Radio, TV, newspapers)

  3. Community Partners Feedback 2 • Places for distribution • Churches, mosques • Rehab centers • Government offices • Non governmental organizations • Businesses • Sponsoring bodies

  4. Community Partners Feedback 3

  5. Marketing Kit • Flyer • Logo • Health related information pamphlet • Basic website • Information pamphlet for the workshop • Business cards • Promotional items

  6. Project Plan 1 • Week of March 11- • Nail down components of the advertising kit • begin research on social marketing • wait to hear back from community partners • Week of March 18 – • Begin prototyping a logo, and templates for the paper materials • Week of March 25 (spring break) – • Dina will be gone to New Orleans • catch up on all this work to finish up the prototypes and designs, with KCMC workshop's content • send to Abdullah for review • propose a budget plan to get approved by Amos • ask Abdullah to evaluate various package options

  7. Project Plan 2 • Week of April 1 • more iterations of the design process • begin thinking of ways to document and help make this into a "kit" that other workshops can use • Week of April 8 • more revisions, and start to make a translated version with help from Abdullah • begin website template using the new logo • Week of April 15 • last revision on paper materials • more website work • send out paper materials for printing

  8. Project Plan 3 • Week of April 22 • follow up on printing and website work • Week of April 29 – • room for us to move things around if shit hits the fan • wrap up for poster session!!!!!

  9. Next Steps • Logo design • Flyer and pamphlet prototyping • Budget for printing

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