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LIS 549 U/TU: Intro to Content Management Fall 2003 * Bob Boiko * MSIM Associate Chair. Content and Management. Data vs. Information. Data is: Raw (unprocessed) Discrete (small chunks) Non discursive Out of context. Data vs. Information. Information is: Processed Continuous Discursive

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lis 549 u tu intro to content management fall 2003 bob boiko msim associate chair

LIS 549 U/TU: Intro to Content ManagementFall 2003 * Bob Boiko * MSIM Associate Chair

Content and Management

data vs information
Data vs. Information

Data is:

  • Raw (unprocessed)
  • Discrete (small chunks)
  • Non discursive
  • Out of context

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

data vs information1
Data vs. Information

Information is:

  • Processed
  • Continuous
  • Discursive
  • Context laden

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

what is content
What is content?
  • Information put to use
  • Information plus metadata
  • Information for a purpose

Something contained

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

information put to use
Information Put to Use
  • Information corralled and marshaled for a reason
  • Information gathered up and made to do work
  • Information choppedinto usable chunks with the less useful parts discarded

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

information plus metadata
Information Plus Metadata
  • Metadata boils down the meaning and context of information into a form the computer can handle
  • Metadata contains the information and makes it useful
  • Database and XML technologies manage metadata

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

content and purpose
Content and Purpose
  • To make info useful you must organize it
  • There are an infinite number of ways to organize
  • The one you choose depends on your purpose
    • What types of audiences?
    • What types of information?
    • What sorts of staff?
    • What aspects of each piece of information
      • To each audience?
      • From each staff person?

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

what content is made of
What Content is made of

Format

Structure

  • What it looks like
  • How it lays out
  • What each part “is”
  • How it relates to the other parts

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

the essence of management is control
The essence of management is control
  • Control
    • In the sense of predictability and standardization.
    • Not in the sense of arbitrary power
  • Control of
    • The process
    • The significant players
    • The infrastructure

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

the process of cm
The process of CM

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

the players of cm
The players of CM

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

the infrastructure of cm
The infrastructure of CM

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair