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MFR. RAJAR Q2 2012. MORAY FIRTH RADIO. Moray Firth Radio is a truly local station with a big personality Listeners can enjoy a combination of creative music scheduling, regular news updates, traffic and sports bulletins MFR was awarded a Gold Sony Award for Station of the Year for 2010

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Presentation Transcript
slide1

MFR

RAJAR Q2 2012

moray firth radio
MORAY FIRTH RADIO

Moray Firth Radio is a truly local station with a big personality

Listeners can enjoy a combination of creative music scheduling, regular news updates, traffic and sports bulletins

MFR was awarded a Gold Sony Award for Station of the Year for 2010

115,000 adults in the area tune in every week

MFR reaches 49% of all adults in Inverness, Elgin and the Highlands and has the joint highest reach profile of any mainland radio station in England / Scotland

MFR reaches 57% of 25-44 year olds in the area each week

OVER HALF OF 45-54s TUNE IN EACH WEEK – 81% OVER 4 WEEKS

53,000 affluent ABC1s tune in each week

Source: Rajar 2012 Q2 Based on the MFR TSA

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THE TRANSMISSION AREA

*Sony Radio Academy Station of the Year 2010 (up to 300,000)

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WEEKDAY LINE-UP
  • Ginno & Nicky McCulloch at Breakfast 6am-10am
  • TichMcCooey on Mid-Morning 10am-2pm
  • Jodie McCluskey on Drive Time 2pm-6pm
  • Ken Kelman evenings 6pm-10pm
  • Late Night with Gina McKie 10pm-1am
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MFR
  • Women 50%
  • Men 50%

WEEKLY REACH

ABC1 53,000C2DE 62,000MAIN SHOPPER 71,000

WEEKLY REACH

Source: Rajar 2012 Q2 Based on the MFR TSA

competitors
COMPETITORS

WEEKLY REACH

Source: Rajar 2012 Q2 Based on the MFR TSA

press competitors
PRESS COMPETITORS

WEEKLY REACH

Base: MFR TSA; Source: Press JICREG 01/04/12 (based on Total AIR) MFR Rajar 2012 Q2 *Daily Base: MFR TSA

commercial market share total mfr tsa market share all commercial radio listening
COMMERCIAL MARKET SHARETOTAL MFR TSA MARKET SHAREALL COMMERCIAL RADIO LISTENING

Source: Rajar 2012 Q2 Based on the MFR TSA