1 / 25

Key Technology Transitions Impact on future of Voice Messaging Apps

Key Technology Transitions Impact on future of Voice Messaging Apps. Bert Leysen Market Development Manager Intel CSO EMEA. Agenda. Next-Gen Network Topology Technology Transitions @ Network Access Wireless Access Broadband Access Technology Transitions @ Core Infrastructure

elsa
Download Presentation

Key Technology Transitions Impact on future of Voice Messaging Apps

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Key Technology TransitionsImpact on future ofVoice Messaging Apps Bert Leysen Market Development Manager Intel CSO EMEA

  2. Agenda • Next-Gen Network Topology • Technology Transitions @ Network Access • Wireless Access • Broadband Access • Technology Transitions @ Core Infrastructure • Distributed Architecture • Packed-based Architecture - VoP • Technology Transitions @Network Service Systems • Standard based Platform Architecture • In search of « The NGN Killer App » • Conclusion

  3. The Next Generation Network Clients Public Networks Services Services Fixed Clients ACCESS ACCESS ACCESS ACCESS ACCESS Fixed Access (Narrow Band) Fixed Access (Narrow Band) Services Services Services Mobile Wireless Access Core Mobile Clients Gateways Broadband Access Broadband Access Services Services Service Providers And Enterprise Service Provider Enterprise

  4. The Business Drivers behind NGN • End Users (Corporate, Consumers): • flexible access to information: Any device, anywhere, any time • Phone (no longer Voice only) => PDA, Games, Internet, SMS, … • CPE/SOMO: Have IT systems hosted by xSP • Carriers & Service Providers: • Require operational efficiency => network convergence • Want differentiation and sticky services • Eg Broadband access at low price, Games • “Voice” remains lion share of future revenue • NGN needs to provide QoS to carry Voice • OEMs / Developers: • Want improved TTM • Require an offering with reduced TCO (pushed by xSPs)

  5. Agenda • Next-Gen Network Topology • Technology Transitions @ Network Access • Wireless Access • Broadband Access • Technology Transitions @ Core Infrastructure • Technology Transitions @Network Service Systems • In search of « The NGN Killer App » • Conclusions

  6. Network Access:Broadband and Wireless 1 Billion Subs “Wireless Internet” 300 Million Subs Market Size 1 Billion Subs Wireless Data / Internet 200 Million Subs 1998 2005 D Source: NSS Marketing

  7. Wireless Access:Convergence of Wireless Voice & Data PDA PC synchronization Data centric Digital Audio Video playback Games Cellular Telephony 2nd Generation PIM (simple) Voice only Convergence Increasing bandwidth / packet-based networks Increasing processing Connected Communicators Personal Inf. Devices PC synchronization Rich Data Personal Info. Mgmt. MP3/MPEG4 Video Encode 3D Games Cellular Telephony 2.5G and 3G GUI/Browsers Mixed Data Types Location Services M-Commerce

  8. Wireless Access:Personal Client Architecture (PCA) Memory Flash RAM Compute CPU Display Peripherals USB PowerManagement Bluetooth* Standard Bus Interface Communications Flash/SRAM CPU • Hardware and software stacks abstracted • Defined interface allows each block to evolve separately DSP Analog Air Interface Module PCA Decouples Communication and Computing subsystems for independent development and faster delivery of applications

  9. Wireless Access:Dual Mode – GSM Voice & WAP Data

  10. Agenda • Next-Gen Network Topology • Technology Transitions @ Network Access • Technology Transitions @ Core Infrastructure • Distributed Architecture • Packed-based Architecture - VoP • Technology Transitions @Network Service Systems • In search of « The NGN Killer App » • Conclusions

  11. Core InfrastructureDistributed & Adding Intelligence PSTN Switch Signaling Interface SwitchIntelligence SwitchFabric SwitchMedia Softswitch Signal Gateways Trunk Interface PacketNetwork API Enhanced Media Gateway Media Server Media Server

  12. Agenda • Next-Gen Network Topology • Technology Transitions @ Network Access • Technology Transitions @ Core Infrastructure • Technology Transitions @Network Service Systems • Standard based Platform Architecture • In search of « The NGN Killer App » • Conclusions

  13. Service Systems: Transition to IP is in Progress Circuit-switched Systems (1) TDM-based products still account for a majority of industry revenue (2) Approaching limits in price/performance 3) Speech becomes critical Packet-based Systems (1) IP-based service systems will surpass by 2003 (SIP, VoiceXML)(2) Enhanced Features distributed between gateways and media servers (3) Speech is a critical component The migration is evolutionary

  14. Content Service Portals Bandwidth Local Presence Distribution Service Systems: ASPs hosting multi-vendor Apps Through Competition, “Operators” are specializing and becoming “Service Providers” Content Providers Application Providers SERVICE OFFERING Wireline Operators Wireless Operators ISPs Backbone Operators Access Providers Retailers • Enterprise• SOMO• Consumers USERS Enterprise SOMO Consumers

  15. Service Systems (through Broadband Access) :Allowing Hosting of SME Comms Services xDSL (Cable GbE) Enhanced Services Layer Voice+SS7 Core Network Services Layer Access Layer Voice Portal VPN Confe- rencing Service Portal Media API Hosting Center TDM Switches CO Switch SME SOMO Users Corporate

  16. Standards make NGN happen Linux • VoiceXML • W3C • Broadband • Voice over Broadband • (OpenVOB) • Policy/QoS • IETF RAP (COPS) • IETF DiffServ • IETF RSVP • IEEE 802.1p • IETF SMIng • Security • IETF IPSec • IETF & DMTF Security Policy • IETF AAA • Open Group CDSA • Network Edge Technology • IETF OPES • BCDF • W3C • Telephony Application Servers • ECTF • IP Telephony • ITU H.323 • ITU H.248 • IETF SIP • IETF Megaco • IMTC iNOW! • Datacasting • ATSC S13 • DVB HTML • Open Networking • CPIX and MSF network proc. APIs • IETF FoRCES (BOF) • Open Telco-grade Computing • PICMG • Infiniband • Open Source - Linux Other brands and names are the property of their respective owners.

  17. Service Systems:Standards-based Platform Architecture VoIP Conferencing Unified Mail Voice Portal Call Center JAIN, VoiceXML, Parlay, S.100 Middleware – Carrier Grade OS Direct I/O APIs cPCI PCI Aplliances

  18. VoiceXML: XML-based – One Info DB Multimedia Files HTML Scripts VoiceXML Scripts Web Browser DB Voice Browser Capture Voice Grammars ASR Database Server DTMF Replay Audio Audio Files TTS Gateway Web Server

  19. Agenda • Next-Gen Network Topology • Technology Transitions @ Network Access • Technology Transitions @ Core Infrastructure • Technology Transitions @Network Service Systems • In search of « The NGN Killer App » • Conclusions

  20. In search of “The Killer App” • Will it be driven by the Hosting business model? • Web Server -> e-Business -> Click-to-talk -> distributed call centers • Network based PBX - IP Centrex - VPN • Will it be through Voice/Data Convergence? • IP Conferencing: Merge of Video, Data and Voice • Unified Messaging: Any Place, Any Time, Any Device • Will Wireless Mobility be the driver? • Location based Services • Wireless Internet - Games • Will it be through new technologies, like eg. Speech Recognition? • Voice Portal - Email Reader • Personal Assistant • Will it be through Openness of new Solutions? • VoiceXML -> Tapping into XML Developer Community? • Will it be through the introduction of alternative Billing? • Prepaid IP Billing - Reverse Billing – Always on - … • Question: Why did SMS or I-Mode become a Killer Apps?

  21. Thanks ! Bert Leysen Bert.Leysen@Intel.com +32 2 712 43 11 Ext 346

  22. NGN Reference Network II STP Circuit Packet Packet OSS BSS OSS BSS OSS BSS App Server Feature Server App Server Feature Server SCP Media Server(SN/IP, ESP, VPP, IPMS) Softswitch(Basic, Programmable) Media Server(IPMS) Softswitch SignalGateway(SS7 SG) SignalGateway(IP) IPNetwork IPNetwork CentralOffice MediaGateway(Trunk) MediaGateway(IP/Packet) MediaGateway(Access) EnterpriseMedia Server Analog/Digital endpoints Analog/Digital endpoints Packet endpoints Packet endpoints

  23. NGN Reference Topology III Core Network Fixed NB Access Network (Cu or WLL) BB Access Network (Fiber, Cable, DSL, or WLL) Mobile Wireless Access Network (2G, 2.5G, 3G) Enterprise Network Core Network HSP/ASP Services Platforms NSP Services Platform NSP Services Platform Core Gateway Gateway Gateway Gateway Gateway NSP Services Platform NSP Services Platform NSP Services Platform HSP/ASP Services Platforms Access Access device Access device Access device Access device Enterprise And Home NGN “Connected Clients” Enterprise Services Platforms

  24. The Complexity Notebook GSM/ GPRS/WCDMA/ Bluetooth/WLAN Infrastructure Sub notebook Operators Internet End to end security WAP gateway Mobile portal Mobile Operator ISP SGSN Mobile Portal WAP ISP GGSN WAP/ HTML Mobile/Internet Portal Wired Operator Communi cator Internet Portal ISP HTML WAP gateway Corporate Intranet Smart phone Mobile Fixed access SERVERS WAP gateways ISP:s Portals Corporate WAP and HTML WAP phone WAP gateway

More Related