Download
slide1 n.
Skip this Video
Loading SlideShow in 5 Seconds..
Small Berry, Super Benefits Build A Great Future Together PowerPoint Presentation
Download Presentation
Small Berry, Super Benefits Build A Great Future Together

Small Berry, Super Benefits Build A Great Future Together

100 Views Download Presentation
Download Presentation

Small Berry, Super Benefits Build A Great Future Together

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Small Berry, Super Benefits Build A Great Future Together ShaopengChen Senior Vice-President, Legend Holdings Chairman & President, JOYVIO Group

  2. 01 SmallBerry, SuperHealth Benefits No.1among41AntioxidantFruit& Vegetables - 1998, researchfromUSDA “Top Ten Healthy Food in the 21st Century” - 2007, WHO “Top Ten Nutritious Food” - 2010, TIME Magazine

  3. 02 China Blueberry Industry has Great Potential China on High Speed Global Blueberry Industry Grows Fast Major blueberry production countries volume trends from 2010-2012 • China blueberry production Unit : Kiloton Unit : Kiloton 17% 43% 9% 69% 34% 108% 13% China per Capita Consumption Lacks Behind Huge Potential in China Blueberry Consumption China blueberry consumer perception price and actual purchase Blueberry consumption per capita worldwide Unit: RMB/125g Unit:g

  4. 03 China Blueberry Planted Area Grow Rapidly, and Already Became the No. 2 Grower Globally Data Source:statistics from Jilin Agriculture University

  5. 04 China Blueberry Industry Growing Significantly 1 2 Qingdao Blueberry Research Center 50+ 700+ • blueberry production, processing, and trade enterprises • Rev. > $16m: 20+ enterprises • $1.6m< Rev. < $8m: 200+ enterprises blueberry research institutes First Class Tissue Culturing Center & Nursery Greenhouse 3 4 20+ Supply • Mar to Oct supply is assured out of the combination of varieties, facilities, and regions • All year round supply is assured by domestic + importation Major production provinces Blueberry Demonstration Orchard & Facility Agriculture 5 6 Whole chain development Industrial Services from financial services, bio pesticide, organic fertilizer, agricultural machinery, water-saving irrigation to IOT (internet of things) Cold Chain Logistics & Social Media Marketing breeding, planting, sorting, packing, processing, cold chain logistics, and sales

  6. 05 3 Development Phases of China Blueberry Industry 1 Early Introduction(Early 80s to end of 90s) • Variety introduction and adoption test started by Mr. HaoRui from the North and Mr. He Shanan from the South • Continuous study by Jilin Agriculture University,the Plant Institute of the CAS in Jiangsu, Beihua University, Shandong Institute of Pomology 2 Industrial Trial(2000 -2008) • Commercialized production trial by Jie Cheng Co., and Wallen Co. from the North and Zhejiang Berryland Co. from the South • Scaled breeding, nursery, and promotion by leading corporations & scientific institutes 3 Fast Growing(2009-2013) • Well recognized by consumers; price premium and good profits start the boom of national blueberry cultivation • Industrial capital comes into play, e.g. JOYVIO Group, Jiangsu Richard Agriculture

  7. 06 Challenges the Industry is Facing… 1 Lack of industry know-how, slow or bad ROI 2 Varietydeployment mistakes 3 Planting techniques is in the middle of the learning curve 4 Poor industry services, e.g. cold chain infrastructure 5 Market education far behind, limited sales coverage 6 Lack of industrial standards, supply & demand information, self-discipline & regulation

  8. 07 New Era for China Blueberry Industry • Investment returns to rational • Early Introduction • (Early 80s- End 90s) • The expansion of the planting area slows down • Industrial Trial • (2000年-2008年) • New Era • (2014~) • Old varieties to be replaced by new varieties • Fast Growing • (2009-2013) • Industry gradually matures and specialized

  9. 08 Embrace the Transformation of the Industry Form China Blueberry Association, Nurture Sustainable Ecosystem

  10. Small Berry, Big Vision Together We Succeed!