1 / 8

Nike

Nike. Group #1: Courtney Charbonneau Matthew Janosek Greg DiPietro Michelle Bean Derek Maslin. History Facts. Founded at the University of Oregon Founded in 1964 as Blue Ribbon Sports Became Nike in 1978. Creators. Track Coach Bill Bowerman Runner Phil Knight. Continued.

elpida
Download Presentation

Nike

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Nike • Group #1: • Courtney Charbonneau • Matthew Janosek • Greg DiPietro • Michelle Bean • Derek Maslin

  2. History Facts Founded at the University of Oregon Founded in 1964 as Blue Ribbon Sports Became Nike in 1978

  3. Creators • Track Coach Bill Bowerman • Runner Phil Knight

  4. Continued.. • Contacted Tiger shoe company • Each paid $5,000 and ordered 300 pairs to start • No permanent location

  5. Who’s Buying? • Abraham Maslow

  6. ACG • Veering off of the traditional sports…

  7. A New Strive… • Students Run LA • Success rate increase • Inactivity  Success

  8. New Marketing Approach • Nike ID • Nike Plus • Nike Digital Sport

More Related