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Maximizing Website Performance with Web Analytics

Learn why and how to use web analytics to improve your site, set goals, track visitor behavior, and optimize content. Explore case studies and practical insights on leveraging analytics for website accessibility enhancements.

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Maximizing Website Performance with Web Analytics

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  1. PESO – Web AnalyticsDecember 8, 2010

  2. Why Should I Use Web Analytics? • To see how users interact with your site • To know what changes to make on your site • To see if improvements you make ARE successful

  3. How Can I Take Advantage of Web Analytics? • Know what you want your site to accomplish • Set up goals to know if they are being met

  4. What Things Can I Learn Using Web Analytics? • Visitors • Traffic Sources • Content • Trends and Patterns

  5. Urchin: Executive Overview

  6. Urchin: Drilldown of Executive Overview

  7. Google Analytics: Dashboard

  8. Google Analytics: Visitor View

  9. Google Analytics: Traffic View

  10. Google Analytics: Content View

  11. What Things Will I NOT Learn Using Web Analytics? • How to interpret the data • True usage of your site (JS disabled, shared IP addresses, etc) • Accurate tracking from multiple devices (one user/ multiple places) • WHY a person visited or left your site • Did the user get what they needed?

  12. Case Study: Texas.gov 2010 Redesign • In-depth research analysis

  13. Case Study: Texas.gov 2010 Redesign • User Behavior • What type of people visited the site? • What did they visit? • Where did they come from? • How often did they use the search bar? • What type of keywords/phrases did they enter into a search engine to get here?

  14. Case Study: Texas.gov 2010 Redesign • Plan of action • Top pages identified • Top content • Top keywords • Support

  15. Case Study: Texas.gov 2010 Redesign • Next steps • Continued tracking • Testing • Implementation

  16. How Can I Leverage Analytics to Improve the Accessibility of my Websites? • Devices and configurations • Plug-ins installed? (Flash/ Silverlight/ etc) • Connection speed • Certain links selected? (Skip to nav/ font resizing/ etc) • Descriptive/ hyperlinks

  17. Questions?

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