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Group N Members: Chik M Tam, Tammy Mark Cain Evan Kuenzli. Company History. Jamba Juice was founded in California in April 1990 by Kirk Perron, and incorporated in 1991 as Juice Club, Inc. The name changed to Jamba Juice in 1995.

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Presentation Transcript
slide1

Group N

Members: Chik M Tam, Tammy

Mark Cain

Evan Kuenzli

company history
Company History
  • Jamba Juice was founded in California in April 1990 by Kirk Perron, and incorporated in 1991 as Juice Club, Inc.
  • The name changed to Jamba Juice in 1995.
  • They entered into an operating agreement with Whole Foods in 1997 to sell only "natural“ smoothies.
  • Jamba Juice acquired Zuka Juice, Inc in 1999.
  • Entered the New York City market in 2004.
  • Agreed to be acquired by Services Acquisition Corp in 2006 for $265 million.
store location
Store location
  • Over 640 locations operating in 21 states
  • 357 stores located in California, 15 in Oregon, 31 in Washington and New York has 19
  • They are starting to gain a presence in areas with inclement weather (mostly on east coast)
  • Jamba Juice is also expanding franchises internationally
mission statement
Mission Statement

We believe that food choices have a clear impact on personal well-being as well as the health of our communities and planet.

Our philosophy is simple: what you put into your body feeds your spirit, gives you energy to do the things you love, and inspires a balanced life.

target market
Target market
  • Geared toward high school and college age people
  • 15-35 years old (mainly women)
  • People with a healthy active lifestyle
  • Anyone who enjoys a cold, healthy drink on a hot day
strengths
Strengths
  • Strong Brand Name
  • Locations
  • Healthy Products
  • Great variety of choice in Menu -from fresh squeeze juice to 30 kinds of smoothies
weaknesses
Weaknesses

Seasonal Business

Expensive

Criticized for being less healthy than advertised

opportunities
Opportunities
  • Expand beyond the United States
  • Southeast Asia has no winter, they can enjoy smoothies year around: e.g. Thailand, Laos, Singapore, Hong Kong etc.
  • Franchise stores cheap to acquire
threats
Threats
  • Lots of competition-

Slurpees, smoothie stores

  • Store bought substitutes

Odwalla, Tropicana, Ocean

Spray

  • Ice Cream & Desert Stores

Dairy Queen, Baskin Robins,

Frozen Yogurt

jamba juice secret menu
Jamba Juice Secret Menu
  • -white gummie bear -pink starburst-chocolate covered strawberry or cherry-strawberry shortcake-THANK YOU JESUS!-watermelon jollyrancher-orgasm in a cup-smartie-butterfinger-cherry slurpee-cactus cooler
sources
Sources
  • http://www.jambajuice.com/
  • http://en.wikipedia.org/wiki/Jamba_Juice
  • http://www.youtube.com/watch?v=_BbL9H7ZwjQ
  • http://aol.careerbuilder.com/Jobs/Company/C8C7566808BZBHD3KHV/Jamba-Juice/?cbsid=0f3425d3a0c54e27a67097a2a3a69ade-248465876-RG-4&&cbRecursionCnt=1