Performance Subaru’s Dog Show Saturday, December 10, 2011
Performance Subaru Publicizing & Promotion • Posters were placed around Performance Subaru’s Showroom and Service Center • Created “Share the Love”/ Dog Show Television Commercial and Radio Spots • Page created on website for contestants to register and get more information (http://www.performancesubaru.com/subaru-dog-show.htm) • Announced and promoted Dog Show on Performance Subaru’s Facebook Page • Used our market database to email clients about registering
Performance Subaru Television & Radio • Announced Dog Show and promoted the “Share the Love” Event
Performance Subaru Dog Show Webpage • Form to register for Dog Show on webpage • Information about Dog Show/ASPCA • Contact information if contestants had questions or wanted to register over phone/email • YouTube video of Performance Subaru’s “Share the Love” Event/ Dog Show Commercial • Pictures and names of all contestants
Performance Subaru Performance Subaru’s Facebook Page • Information about Dog Show/ASPCA • Contact information if contestants had questions or wanted to register over phone/email • YouTube video of Performance Subaru’s “Share the Love” Event/ Dog Show Commercial • Pictures and names of all contestants
Performance Subaru Market Database • Sent out information about Dog Show • Included contact information if contestants had questions or wanted to register over phone/email • Included link to Performance Subaru’s Dog Show webpage • Featured Dog Show Poster • Most contestants came from our market database—they either went to our webpage or contacted store directly after receiving an email.
Performance Subaru Competition Categories • Contestants were asked to send in a picture of their dog for the “Most Photogenic” competition • Other competition categories included: “Best in Show” and “Best Personality” • All information about prizes and competition categories was available on our webpage, Facebook page and in the registration confirmation emails
Performance Subaru The Contestants • We had over 60 Dog Show entries before the actual start time of the Dog Show on Saturday, December 10th, 2011! • Contestants ranged from all breeds, sizes, ages and personalities!
Performance Subaru Performance Subaru Dog Show
At the Show! Performance Subaru Showroom Collapsible Water Bowls and Dog Food Lids
At the Show! Catering from Saladelia
Performance Subaru Meet the Judges! Kelly Snow Subaru District Service and Parts Manager Dave Boyer Subaru District Sales Manager
Performance Subaru Fenway “Most Photogenic”
Performance Subaru Wembley “Best in Show”
Performance Subaru Pearl “Best Personality”
Performance Subaru Improvements for Next Year • Our main issue was that we had a lot more dogs enter in the dog show than we anticipated! Last year, 15 dogs competed in our dog show; this year, we had over 60 dogs compete! • Next year, we need to focus on: • Making better use of our space • Creating more categories/ separate divisions
Performance Subaru Better Use of Space • Less waiting for contestants during--set up a “runway” where contestants can watch other dogs walk down runway while waiting in line to be judged • More tables and chairs so people have an area to sit and enjoy food • Have doggie bags/paper towels around to make accident clean-up easier • More employees around to help with crowd management and to encourage interest in the Subaru brand.
Performance Subaru Separate Divisions & Categories • Creating separate divisions and categories will give a higher proportion of dogs the chance to win. • Research common groups/categories in All-Bred Shows for ideas • Can be hard for judges to compare a terrier to a hound to a toy; would keep competition on an even plane • This change is largely based on how many dogs we have enter in the competition next year
Performance Subaru Performance Subaru | 1810 Durham Chapel Hill Blvd | Chapel Hill, NC 27514