Communicating the Value of Liberal Education The Student as Scholar Conference April 2007 Long Beach, CA

2. Important Messages and Communications Challenges What are the two most important things you hope your students learn as a result of their general education requirements? What are two common misunderstandings or challenges you have heard from students or their parents about general or liberal education?

3. LEAP Public Opinion Research 4 focus groups each with college-bound high school students and advanced college students (2004-2005 in Indianapolis, IN, Fairfax, VA, Milwaukee, WI, Portland, OR) 3 focus groups with employers (2006 Atlanta, GA, Fairfax, VA, Milwaukee, WI) 2 national polls—business leaders and recent graduates (late 2006)

4. What Do Students Think?: Selected Focus Group Findings High-school students feel uninformed about the college curriculum and uncertain about its demands. Students focused on choice of major rather than important outcomes attainment. Student lack understanding of liberal education. Once informed of definition of liberal education, students embrace concept, but complain that reality not living up to ideal.

5. Student Views of “Liberal Education” Broad, well-rounded education Freedom to choose courses Open-minded Political or “liberal” Impractical, less marketable Easy Waste of time

6. Volunteered Definitions Of Liberal Education “It’s a well-rounded education that exposes you to a variety of ideas, disciplines, and fields. It encourages appreciation and awareness of a variety of fields. It helps create a well-rounded individual who is knowledgeable about a variety of things. Life is interdisciplinary, and so is a liberal education. Thus, this type of education is valuable both personally and professionally. It also allows a person to find and focus on what they truly love to study.” --College student, Portland, OR “It brings up both liberal arts, which to me means a broad education not involving the hard sciences. It also means a politically liberal education, which is the way a lot of colleges are. The professors teaching are often liberal, and I think that usually people come out of college more liberal than when they came in.” --College student, Alexandria, VA The freedom to choose and learn, broad education, it’s not focused on one specific field. It’s a privilege rather than a right, and offers an open door.”  --High school student, Alexandria, VA

7. College Students’ Mixed Reactions To Liberal Education College students embrace the goals and concepts of liberal education in theory. Benefits of liberal education: Diversity of curriculum – exposure to multiple disciplines, complements skills learned in major Preparing students for life after graduation – ability to adapt, tools to meet challenges and take advantage of opportunities But they also identify a gap between the ideal and their own experience with general education: Dissatisfied with limited options of general education No sense of connectedness or integration of major

8. What Outcomes of College are Most Important to Students?Selected Focus Group Findings The outcomes of college that prospective and current college students think are most important: maturity, time management, work habits, self-discipline, teamwork. The outcomes students think are least important: values, cultural diversity, science, American history and culture, computer skills, global awareness, civic engagement. Students don’t connect these outcomes to the college curriculum. Long-term professional success named overwhelmingly as primary reason to go to college

9. Criticism Of General Education General education requirements detract from, rather than enhance, their major. Timing of general education requirements = less chance of connection to major. Limited options for fulfilling requirements. Don’t connect general education to important broad learning outcomes. General education classes are sometimes duplicative of what is learned in high school and are too elementary. Concern expressed more by career-oriented students.

10. What Business Leaders Say:Selected Findings from National Poll For success in today’s global economy, college students need a balance of a well-rounded education and knowledge and skills in specific fields. Employers overwhelmingly endorse key elements of a liberal education as essential to success in today’s global economy. 63% agree that “too many recent college graduates do not have the skills to be successful in today’s global economy

11. Employers: Top Priorities For Increased Emphasis By Colleges % saying colleges should put more emphasis on each learning outcome

12. Employers: Other Areas In Need Of More Emphasis By Colleges % saying colleges should put more emphasis on each learning outcome

13. Real-World Application Of Knowledge And Skills Is Seen As Critical Employers: “They [students] learn the book knowledge: it’s all theory; it’s not actual practice, and I do believe we need more practice.”  Atlanta business executive “I think internships do an amazing job in terms of educating people versus your day-to-day everyday sitting in a class learning from a book.” Fairfax business executive Recent graduates: 60% of graduates engaged in an internship. 88% rate it as very (56%) or fairly (32%) important in preparing them for their professional and career goals. 51% of graduates engaged in leadership of an on-campus student organization. 79% rate it as very (42%) or fairly (37%) important in preparing them for their professional and career goals.

14. Educational Approach Assessment

15. Messages That Work Liberal education outcomes are key to success in today’s global economy. Narrow training is not enough. Liberal education introduces students to multiple perspectives and develops their own independent critical judgment. Students must gain broad knowledge and have multiple opportunities to hone skills over time and in real-world settings.

16. Liberal Education and America’s Promise www.aacu.org/leap Debra Humphreys humphreys@aacu.org