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State Coordinators Teleconference June 20, 2011 ● 3:00 p.m. (ET) HOSTS : Tom Ashley (FAIA) PowerPoint Presentation
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State Coordinators Teleconference June 20, 2011 ● 3:00 p.m. (ET) HOSTS : Tom Ashley (FAIA) - PowerPoint PPT Presentation


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State Coordinators Teleconference June 20, 2011 ● 3:00 p.m. (ET) HOSTS : Tom Ashley (FAIA) & Sally Smith (BPN, Inc.). Agenda. a) New ABEN States b) Marketing ideas – how can we boost sales! c) Production Options d) Questions – production to admin. Agenda.

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Presentation Transcript
slide1
State Coordinators Teleconference

June 20, 2011 ● 3:00 p.m. (ET)

HOSTS: Tom Ashley (FAIA)

& Sally Smith (BPN, Inc.)

agenda
Agenda
  • a) New ABEN States
  • b) Marketing ideas – how can we boost sales!
  • c) Production Options
  • d) Questions – production to admin.
agenda1
Agenda

a) New ABEN States since 5-8-11:

  • New Mexico – Tom Thurbett & Lori Gaffney
  • New York – Dick Poppa & Kathy Lawler
  • Kansas – Erin Lesser & Kerri Spielman
  • Hawaii – Sonia Leong
  • Wisconsin – Matt Banaszynski & Tammy Wenzel
agenda2
Agenda

b) MARKETING IDEAS – sales need a boost!

  • State website prominence: where and how is ABEN displayed?
  • E-Blasts to members – How are ABEN courses made known to members?
  • Follow up e-mail to prior purchasers of refreshing them on ABEN and offering a discount – 25%?
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Offer “Free Webcast” to viewers – minimal per person platform technology fee will apply + minor admin fees – consider the topic – one that crosses state lines would be best!

  • Keeping State Associations involved:
  • ABEN Newsletter – Quarterly?
  • ABEN Association Webcast Updates – Quarterly/Semi-Annually?
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Content is King!

  • Production Options:
  • Fully supported production by BPN – day rate + travel fees apply – turnkey operation!
  • BPN will support coordination with local videographer/webcast firm – no additional charge!!
  • Recommendations provided by BPN for State Association equipment purchase and follow up set up instructions
  • Finalizing rates to provide Dallas based production location- State would provide speakers and content! BPN would handle all production!
state coordinators next teleconference july 11 th 3 00 p m et watch for the invitation
State Coordinators –

Next Teleconference

July 11th?? ● 3:00 p.m. ET

Watch for the invitation!