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Liferay-Website -Development-For-Housing-Finance-NBFC

Case study highlights AIMDek's successful collaboration with a prominent Indian NBFC, offering Liferay website implementation and managed support services. By leveraging AIMDek's expertise, the NBFC optimized its digital presence, bolstering customer engagement and operational efficiency. The partnership facilitated seamless integration, robust maintenance, and proactive support, ensuring sustained performance and scalability for the client's diverse financial services.

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Liferay-Website -Development-For-Housing-Finance-NBFC

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  1. Liferay Website Implementation & Managed Support Services for one of India’s most diversified NBFC organizations About Customer: Our client is a prominent housing loan provider from India that caters to housing finance requirements from individuals as well as corporate en��es for their residen�al and commercial spaces. Customer Insights: Organiza�on caters to more than 70 million customers across India The Company is rated AAA/Stable for its long-term debt programme and A1+ for its short-term debt programme from CRISIL and India Ra�ngs One of the fastest growing NBFCs’ that reported 46% of YoY growth in 2022 Business Scenario: Create a sta�c configurable public facing website for end-users or customers Develop 10+ custom forms in en�re website to capture leads Develop loan, pricing and others such 13 calculators for the website Integrate marke�ng, monitoring and Banking systems with the website for an integrated solu�on Digi�ze loan approval, sanc�on and payment journeys and make it seamless for customers Outcomes Delivered: 18% Reduc�on in comprehensive CTO of acquiring Liferay with consul�ng 22% Reduc�on in Go-to-market �meline ini�ally defined by client 27% increase in Customer Sa�sfac�on with seamless User Experience Design

  2. AIMDek Digital Partnership Scope: For various requirements that were internal and public facing, customer employed AIMDek as Liferay consultant to: External brand website that can digi�ze banking processes and customer journeys Make op�mum use of Liferay 7.4 LXC and its OOTB modules for faster GTM Create a solu�on architecture to integrate internal systems and automate calcula�ons with one pla�orm Ascertain op�mum lead genera�on opportuni�es by strategically placing custom lead-genera�on forms The Solution: Liferay DXP Self-managed Implementa�on Based on the client’s compliance and regulatory requirements, their need to control the data flow and the backend along with a need for scalability; Liferay consultants curated a brand personalized DXP self-managed solu�on with effec�ve add-ons that can accommodate all the client business and technical requirements. Custom Lead-Genera�on Forms Development Since client had preferred data capturing requirements and a set customer care process; they required 13 different custom lead-genera�on forms that can help them capture leads at various steps of customer journeys based on their requirements and deliver appropriate data with appropriate data integra�ons. Liferay Integra�ons Since the external pla�orm was the main brand website where the majority of digital interac�ons happened; there were a lot of different integra�ons required with the website which were made possible by our skilled Liferay Developers such as SMS, Email, CIBIL, Loan Origina�on System, Payment and BRE integra�ons. Also, for customer journey tracking, Google Analy�cs and Google Tag Manager integra�ons were made for marke�ng and monitoring. NBFC Calculators Development Since client had many different loan offerings for housing and property loans around, customers had various op�ons to select from and that also lead to different premium and loan calcula�ons. To ensure that client provided appropriate calculators for all their customers, we developed and deployed 13+ calculators across the website for informed decision making. Applica�on Support and Hypercare Along with seamless development and deployment of the Liferay Website, we also helped our NBFC client in ini�al bug fixes, change requests and provided a 60-day hyper care period to ensure that they had a top-notch product with minimal inconveniences. marke�ng@aimdek.com

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