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Crowdsourcing & New Media Innovation Her du undrat vad som hände med den digitale ekonomin? . Menno van Doorn & Jaap Bloem VINT Research Institute for the Analysis of New Technology. What is so difficult about innovaton? Is your organization innovative enough?. Crowdsourcing:

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crowdsourcing new media innovation her du undrat vad som h nde med den digitale ekonomin

Crowdsourcing & New Media InnovationHer du undrat vad som händemed den digitale ekonomin?

Menno van Doorn & Jaap Bloem

VINT Research Institute for the Analysis of New Technology

slide2
What is so difficult about innovaton?
  • Is your organization innovative enough?
slide3
Crowdsourcing:

What’s the idea?

crowdsourcing @ lego
Crowdsourcing @ Lego

Lego Boeing 7893

@ boeing
@ Boeing

Lego Boeing 7893

Boeing 787

@ klm
@ KLM

Lego Boeing 7893

Boeing 787

what s the idea
What’s the idea…
  • Make use of the creative intelligence of the outside world
  • Inventors that get out of their ivory towers
  • Driven by simple technology
workshop
Workshop

10 minutes

Crowdsourcing

@Boeing, @Lego, @KLM

  • Which differences do you see?
  • What similarities do you see?
goldcorp
Goldcorp

Within 1 month:

More than 1000 virtual prospectors

50 countries

110 new targets, 50% previouslyunidentified

80% yielded gold

  • $575,000 prize money
  • 400Mb data
  • 55,000 acres to explore
  • Within a few years:
  • From a $100 million company into a $9 billion juggernaut
slide17
Nasa

NYC Department of Finance

crowdsourcing concepts
Crowdsourcing concepts

Simple

Complex

Money incentive

No Money

Do It Yourself

With a broker

crowdsourcing new media innovation her du undrat vad som h nde med den digitale ekonomin19

Crowdsourcing & New Media InnovationHer du undrat vad som händemed den digitale ekonomin?

Menno van Doorn & Jaap Bloem

VINT Research Institute for the Analysis of New Technology

workshop20
Workshop

5 minutes

  • How can you use crowdsourcing in your organization

Write down as many ideas as possible

workshop21
Workshop

15 minutes

  • Discuss within your group your list of ideas on crowdsourcing
  • Choose the 2 best ideas in your group
slide28

We invented the chumby because we, like most people we know and especially like most younger people we know, have at least two often-incompatible lives. We have our real life: being with our family, friends and co-workers; doing activities; running errands; making dinner; We also, and increasingly, have our Net life: answering email; posting to our blogs; sharing digital photos or the latest joke; and just letting Web whimsy wash over us.

workshop34
Workshop

15 minutes

You are now your company’s first

Director of Crowdsourcing

1. How would you start? What is step 1?

2. What are the obstacles you will find on the

road in implementing crowdsourcing?