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How Brands Are Creating and Distributing Content in the Age of Digital Transformation - Presentation

This presentation will show you how digital transformation is changing content marketing. You will learn how to use data, channels, personalization, and new formats to create and distribute content that stands out. You will also see examples and tips from successful brands that are transforming their content in the digital age. This presentation will help you adapt to the new realities of content marketing and achieve better results.

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How Brands Are Creating and Distributing Content in the Age of Digital Transformation - Presentation

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  1. HOME OF CONCRETE MARKETING SOLUTIONS How Brands Are Creating and Distributing Content in the Age of Digital Transformation HOME OF CONCRETE MARKETING SOLUTIONS The Evolution of Content Marketing: From Pamphlets to Podcasts

  2. Key Takeaways: How content marketing has evolved in the past decade. How it is changing in the present and how it will transform in the future. We will also share some best practices and tips on how to create and distribute content effectively in the age of digital transformation. The Evolution of Content Marketing: From Pamphlets to Podcasts HOME OF CONCRETE MARKETING SOLUTIONS

  3. How Content Marketing Changed in the Past Decade One of the main drivers of content marketing evolution in the past decade was Google. In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study, which found that 88% of shoppers use a discovery and awareness stage in a buying cycle where they research a product before buying it. Google also found that word-of-mouth was a decisive factor. HOME OF CONCRETE MARKETING SOLUTIONS

  4. How Content Marketing Is Changing in the Present Content marketing is not static. It is constantly evolving in response to changing technologies. Next we will discuss some of the current changes that are shaping content marketing

  5. How Content Marketing Is Changing in the Present HOME OF CONCRETE MARKETING SOLUTIONS The rise of voice search and voice assistants The growth of interactive content The importance of social responsibility More people are using voice- enabled devices, such as smart speakers, smartphones and headphones, to search for information, ask questions, listen to podcasts, play music and more. Interactive content is any type of content that requires the user’s active participation, such as quizzes, polls, surveys, games, calculators, simulations and more. Consumers today are more aware and concerned about the social and environmental impact of their purchases. They expect brands to share their values and take action on issues that matter to them.

  6. According to Statista, the number of voice assistant users worldwide is expected to reach 8.4 Billion by 2024 More people are using voice-enabled devices, such as smart speakers, smartphones and headphones, to search for information, ask questions, listen to podcasts, play music and more. HOME OF CONCRETE MARKETING SOLUTIONS

  7. How Content Marketing Will Transform in the Future The emergence of the metaverse The metaverse is powered by technologies such as VR, AR, AI and blockchain. Content marketing is not only evolving in the present, but also transforming in the future. Some of the emerging trends that will shape content marketing in the next decade include It offers new opportunities for content marketers to create and distribute content in novel and engaging formats, such as virtual events, experiences and communities. For example, Nike recently filed a patent for virtual sneakers that can be worn in the metaverse. HOME OF CONCRETE MARKETING SOLUTIONS

  8. How Content Marketing Will Transform in the Future The dominance of video marketing Video marketing is already one of the most popular and effective types of content marketing today. According to HubSpot, 87% of video marketers reported that video gives them a positive ROI. Short-form videos Live videos Stories User-generated videos These are videos that are less than 60 seconds long, such as TikTok videos and Instagram Reels. These videos are ideal for capturing attention, creating viral effects and showcasing personality. These are videos that are streamed live on platforms such as Facebook Live, YouTube Live and LinkedIn Live. These videos are ideal for building trust, fostering interaction and providing value. These are vertical videos that disappear after 24 hours, such as Instagram Stories, Snapchat Stories and Twitter Fleets. These videos are ideal for sharing behind-the-scenes glimpses, creating urgency. These are videos that are created by customers or fans of a brand or product, such as testimonials, reviews or challenges. These videos are ideal for generating social proof, increasing loyalty.

  9. The integration of AI and machine learning 01 02 03 Content optimization Content creation Content personalization AI can help optimize content for SEO, readability, sentiment, tone and more. For example, Grammarly is a writing assistant tool that uses AI to check grammar, spelling, punctuation and style. AI can help generate content automatically or semi- automatically based on data inputs, such as keywords, topics or images. For example, OpenAI’s GPT-4 is a powerful natural language generator that can produce coherent texts on various domains. AI can help personalize content for different segments or individuals based on their data, behavior and preferences. For example, Amazon uses AI to provide personalized recommendations to its customers based on their browsing and purchase history. HOME OF CONCRETE MARKETING SOLUTIONS

  10. How to Create and Distribute Content Effectively With so many changes and trends in content marketing, how can you create and distribute content effectively? Here are some best practices to follow

  11. How to Create and Distribute Content Effectively Create a clear strategy Create a content calendar Create a content mix Create a distribution plan Create a feedback loop To create a strategy that satisfies content marketing best practices, you need to have an in-depth understanding of your brand, target audience and your offerings. A content calendar is a tool that helps you plan, organize and schedule your content production and distribution. It helps you align your content with your strategy. A content mix is the combination of different types of content formats that you use to reach your audience. It helps you diversify your content portfolio. A distribution plan is a blueprint that guides how you will promote and share your content across different channels and platforms. It helps you maximize your reach A feedback loop is a process that allows you to collect and analyze data and feedback from your audience and stakeholders, and use it to improve your content marketing.

  12. Top 8 Marketing Channels 100% 75% Channels used for Marketing Content Promotion Worldwide 50% A table showing the channels used for marketing content promotion worldwide in 2022 based on data from HubSpot 25% 0% HOME OF CONCRETE MARKETING SOLUTIONS Social media Email Blog Website Video platforms Webinars Podcasts nline communities

  13. Ways Online Content Is Used to Drive Revenues How Online Content is Used to Drive Revenues HOME OF CONCRETE MARKETING SOLUTIONS

  14. Ways Online Content Is Used to Drive Revenues Educate prospects/customers Build trust/rapport Generate leads Increase sales Increase brand awareness Increase website traffic Ways online content is used to drive revenues are the different purposes and goals that content marketers have for creating and distributing online content. By understanding these ways, content marketers can align their content strategy with their business objectives and measure their content performance and ROI. Improve SEO rankings Reduce customer churn 0% 25% 50% 75%

  15. Contact Us We'd love to talk about all things marketing. Phone Number +92-304-2563259 Email Address contact@amarketeers.org Website amarketeers.org

  16. “Make your product easier to buy than your competition, or you will find customers buying from them, not you.” – Mark Cuban HOME OF CONCRETE MARKETING SOLUTIONS

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