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Water Tourism in Päijät-Häme Region. Products, Marketing and Distribution Ms. Marjaana Salomaa, Lecturer . Vesijärvi Päijänne. Research I. Sysmä, Asikkala, Heinola, Padasjoki, Hollola, Lahti municipalities

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water tourism in p ij t h me region

Water Tourism in Päijät-Häme Region

Products, Marketing and Distribution

Ms. Marjaana Salomaa, Lecturer

research i
Research I
  • Sysmä, Asikkala, Heinola, Padasjoki, Hollola, Lahti municipalities
  • Interviews of Päijät-Häme area municipality-officials and 20 companies offering water-related tourism products

Vääksy canal www.paijannettapohjoiseen.com

research ii
Research II
  • Material was analysed from the individual travellers point of view
  • Concentrating to e-marketing for it’s easy access and growing importance
  • Companies and municipality web-pages and brochures analysed
  • 20 tourism companies interview materials
  • Travel agencies comments
  • Tour around Vesijärvi for the road traveller’s point of view
worth visiting
Worth visiting
  • Sibelius-house
  • Small, picturesque villages
  • Art –exhibitions
  • Exhibitions of the history and the nature
  • Summer concerts
  • Old Manor-houses
  • Medieval churches
  • Summer cottages
  • Local food and beverage
  • Camping areas
  • Pulkkila Harju

Heinola harbour


water related products
Water related products
  • Cruising (charter, scheduled)
  • Sailing
  • Paddling
  • Rowing
  • Equipment rental
  • Fishing (net, angling, fly)
  • Boat taxi
  • Catch crayfish
  • Water games
  • Swimming and sauna
  • cross-country skiing
  • Ice-skating
  • snow-mobile-safaris
  • ice-fishing
  • Also as a part of other theme

Activities http://www.heinola.fi/FIN/Palvelut/Matkailu/matkailu.htm

service focus in harbours
Service focus in harbours


  • Vääksy-canal, an intersection between Vesijärvi and Päijänne
  • Päijänne –house, The Rapala success story, Asikkala´s Fishing and Cultural Centre
  • Lighthouse Pavilion, harbour and services


  • Suopelto-harbour and village harbour


  • Connected to Päijänne with Kalkkinen-canal
  • Lake Ruotsalainen


  • Kelvennetupa Hut at Padasjoki Guest Harbour
  • Harbour with services and summer shop


  • pier is suitable for cruisers


  • Many islands for visiting and harbours with services
results about products
Results about products
  • Wide selection of leisure activities and services for domestic tourists and people active in water sports
  • Most leisure activity products available for groups only
  • Only few product descriptions (example products)
  • Products can be tailored
  • Customer has to have foreknowledge of products and area in order to get tailored product
  • Companies offer opportunities instead of ready made products
results about marketing
Results about marketing
  • Good photos illustrating water products
  • Marketing focus on making the company known (not products)
  • Still many companies without web-pages
  • Reservations only by telephone or email
  • Same information is aimed to individuals, groups and b-to-b
  • Most texts are in Finnish or only partly in English
  • Water is not very visible in Päijät-Häme area tourism marketing
development ideas i
Development ideas I
  • Product development and quality
  • Services for individual customers
  • More additional services like accommodation and restaurants
  • Opportunity to try activities for beginners
  • Products without advance booking
  • Services for tourists outside season
  • Ready made routes with full service description
  • Developing signs and information by the roads
development ideas ii
Development ideas II
  • Marketing material should be segmented
  • More co-operation in product development, marketing and supply. Tourism destinations have a key role in this development
  • Regional information packages to distribution channels
  • Better use of Päijännettä Pohjoiseen material www.paijannettapohjoiseen.com
  • Benchmarking www.saimaa.fi
  • The focus in developing to the harbours
  • Consultation to companies