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Coca-Cola: Crafting Brand Experience - Unlocking the Power of Christmas Storytelling

Dive into the innovative strategies employed by Ana Castro, Consumer Contact Planning Manager at Coca-Cola, to engage with the modern consumer. Explore the challenge of creating a brand experience that transcends traditional advertising methods. Learn about leveraging cinematic storytelling to captivate audiences and drive brand awareness during the festive season. Unveil the secrets behind launching the holiday campaign and generating anticipation akin to a movie premiere. Discover how a cinematic approach can enhance campaign strategy and elevate brand enchantment.

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Coca-Cola: Crafting Brand Experience - Unlocking the Power of Christmas Storytelling

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  1. Ana Castro Consumer Contact Planning Manager, Coca-Cola

  2. “ Conectandocon el nuevoconsumidor “

  3. El gran reto:Conseguir experiencia de marca

  4. ¿Con qué herramientas contamos? No tenemos un spot, tenemos una PELÍCULA Un tiempo que nos marca la NAVIDAD

  5. La idea … El Estreno de Estas Navidades Si tenemos una película...vamos a publicitar su ESTRENO, creemos una campaña para estrenar “LA CAMPAÑA” y tratemos el plan de acción como una auténtica película de cine.

  6. Un planteamiento de cine Estrategia de Campaña La Magia Continúa Estreno Trailer Generar Expectación Notoriedad y máxima visibilidad Viralidad y capitalizar la Navidad

  7. TV & Digital & Exterior

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