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In dialogue with happiness. Symposium ‘A Market for Happiness’ Utrecht, Tuesday, August 28 th 2007. Who am I?. Econometrics (Masters) and psychology (Bachelor) Groningen, 1975 -1982 Several jobs, e.g. personnel planner and camping manager

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In dialogue with happiness
In dialogue with happiness

Symposium ‘A Market for Happiness’

Utrecht, Tuesday, August 28th 2007


Who am i
Who am I?

  • Econometrics (Masters) and psychology (Bachelor) Groningen, 1975 -1982

  • Several jobs, e.g. personnel planner and camping manager

  • Branding consultant and assistant marketing professor Dutch Open University since 1990

  • Dissertation since 2001: the application of systems constellations to identify branding opportunities.


Happiness constellations systems constellations to identify happiness opportunities
Happiness constellations - systems constellations to identify happiness opportunities

  • What: antropomorphic, spatial systems metaphor

  • When: important happiness decisions

  • Why: enhancing conscious happiness information awareness

  • Who: emotionally, socially and spiritually intelligent people.


Procedure happiness constellations
Procedure happiness constellations

Main four steps:

  • Dialogue

  • Projective identification

  • Emotional systems feedback

  • Simulation and vision development.


1 dialogue verbalisation opportunity and core constructs
1. Dialogue:Verbalisation opportunity and core constructs


2a projective construct identification anthorpomorphising constructs choosing stand ins
2a. Projective construct identification: Anthorpomorphising constructs: choosing stand-ins


2b projective s ystems identification positioning stand ins core constructs current situation
2b. Projective systems identification: Positioning stand-ins core constructs current situation


3 emotional feedback sensing and questioning construct stand ins on feelings tele and intentions
3. Emotional feedback: Sensing and questioning construct stand-ins on feelings, tele and intentions


4 simulation and vision phase adding happiness opportunity and optimizing systems energy
4. Simulation and vision phase:Adding happiness opportunity and optimizing systems energy


Today s happiness programme
Today’s happiness programme

  • 16.00 – 17.00Physical introduction: constellation of happiness and yourself

  • 17.00 – 18.00 Happiness constellations: ehnacing happiness.