Apex ID: What is it? • Small, battery operated, apex locator • Same technology and performance as Root ZX • Replaces MiniApex • Launch: 21st Feb 2013, Chicago Mid-Winter • Available mid-March
Size: Apex ID vs. MiniApex 6.5cm 9.5cm 6.5cm
Feature comparison Better looking with more features for the same price.
Vs. competition As accurate as the Root ZX, with a superior warranty and lower price
Testimonials from World Class Endodontists Dr. Alex Fleury, DDS, MS “Used in 6 patients and compared with my Root zx and found the readings and accuracy to be the same.” Dallas, TX, December 2012 Dr. Mike Gordon, DDS “Functions exactly the same as the Root ZX in multiple patients… I liked the sound – the way “…. It drops you down…”” Hamilton, NZ, December 2012 Dr. Sung-Chih Hsieh, DDS “Produced the same readings as my Root ZX Mini.” Taipei Medical Dental Hospital, Taiwan, November 2012 Looks good and performs just as well
Publications In study: RootZX (Morita), ProPex (Dentsply), Apex Finder (EIE Analytical), amongst others… Conclusions Sybron studies coming!
Marketing collateral PIB Ad Handbook
USA Pricing Reference: MiniApex 2013 retail: $745 Pricing strategy Go WIDER
Launch Timing • US & Europe - CDS 2013 (Feb 21st) • Canada – March / April 2013
Publications Propex II has poor results
Technology How does an apex locator work? 1) Measure impedance of two frequencies 2) Calculate quotient of the impedances 3) Express the calculated ratio as the position of the file in canal Frequencies used: Root ZX: 0.4kHz and 8 kHz ApexID: 0.5kHz and 5 kHz Formula used: Z0 = Impedance of the root canal Z1 = Impedance of the root canal wall Z2 = Impedance of the apical foramen