1 / 17

What Is Multimedia?

What Is Multimedia?. CECS 5110. What Is Multimedia?. Multimedia is a computer-based interactive communications process that incorporates text, graphics, sound, animation, and video Interactive Key feature of multimedia User determines what content is delivered, when it is delivered and how

elina
Download Presentation

What Is Multimedia?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. What Is Multimedia? CECS 5110

  2. What Is Multimedia? • Multimedia is a computer-based interactive communications process that incorporates text, graphics, sound, animation, and video • Interactive • Key feature of multimedia • User determines what content is delivered, when it is delivered and how • Non-linear

  3. Computer-based Multimedia • 2 or more media • Computer multimedia • Multi-sensory experience – real world • Multi-sensory memory imprints • Different learning styles benefit • Hypertext - links • Hypermedia - hypermedia ware

  4. Hypermedia • Based on cognitive theories of how people structure knowledge and how they learn • Links to navigate • Non-sequential navigation

  5. Hypermedia Applications • Instructional courseware • Appropriately introduced • Follow-up activities • Teacher and students’ own creations

  6. Multimedia Advantages • Engrossing – deep involvement • Multi-sensory • Creates knowledge connections • Individualized • Teacher and student creation

  7. Multimedia Disadvantages • “Lost in cyberspace” • Lack of structure • Non-interactive – if one-way, no feedback • Text intensive content • Complex to create • Time consuming • Cognitive overload • Linear content

  8. Multimedia Growth • Marketing Standpoint • User Standpoint

  9. Multimedia GrowthMarketing Standpoint • Computer price • 1992 – 1 mil - $2,500 or $1,000 upgrade • 1996 – 24 mil - $1,500 or $300 upgrade • Multimedia titles • 1992 – 5,000 - $100 • 1996 – 15,000 - $30 • Hype- “killer applications” • Value added – enhances computer use

  10. Multimedia GrowthUser Standpoint • User control • No longer only lectures and/or printed materials • Any sequence of the material, any time, anywhere, any modality • Individualization • Address different learning styles and needs • User decides how material is presented: visual, audio, textual • Adjusting level of difficulty

  11. Multimedia GrowthUser Standpoint (cont.) • Action Active processes: simulations, acting out a play, testing knowledge and feedback • Examples 500 Nations, Grandma and Me , Magic School Bus

  12. Major Categories of Multimedia Titles • Entertainment • Education • Corporate communications • Reference

  13. Major Categories of Multimedia Titles • Entertainment • Games: action and graphics • Action + storytelling • Physical coordination + mental outwitting • Education • Accommodates different learning styles: association vs. experimentation; auditory vs. visual • Provides feedback, levels of difficulty, evaluates skills, nonlinear presentations

  14. Major Categories of Multimedia Titles • Corporate communications (marketing and training) • Attract attention to a message • Product catalogs, published magazines, touch-screen kiosks, online shopping, … • Stockholder's meeting, sales rep pitch, conference speaker, employee orientation and training, …

  15. Major Categories of Multimedia Titles • Reference CD: encyclopedias, census data, directories, dictionaries

  16. Delivering Multimedia • Compact disc Inexpensive, easy mass produce and distribute • Kiosk • Computer system to access info, perform transactions or play games • Convenience, reduces personnel costs, but expensive maintenance • Online Web pages, product advertisement, demos, …

  17. The End University of North Texas Dr. Vicky Cereijo

More Related