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Typography Introduction What is Typography? The designated setting of type for printing purposes The art of arrangement, style, appearance and printing of type and typefaces

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typography

Typography

Introduction

what is typography
What is Typography?
  • The designated setting of type for printing purposes
  • The art of arrangement, style, appearance and printing of type and typefaces
  • The art and technique of selecting and arranging type styles, point sizes, line lengths, line spacing, character spacing, and word spacing for typeset applications
  • The practice of visually representing words
typographers designers
Typographers/Designers
  • Adrian Frutiger
  • Frederic Goudy, un maître de la typographie américaine
  • Frederic Goudy Pictures Gallery
  • Font Bureau
  • Gérard Blanchard
  • Jean-François Porchez
  • Jean-François Porchez par Adobe
  • Ladislas Mandel
  • Neville Brody by FontFont
  • Paul Baker typography
  • The many faces of Zapf
  • Typographie online
specialized sites
Specialized Sites
  • Apple Fonts
  • Arabic typography
  • Counterspace
  • Fontophile
  • Graphic Obsession
  • Nicholas Fabian Homepage
  • La Tipografía
  • La typographie selon Invalid.net
  • Les lettres françaises
  • No Font
  • Página para a Indústria Gráfica
  • Tipógraphos
  • Tipografía actual en España
  • Truetype typography
  • Typebox
  • Typo
  • Typographica
  • Typografie
  • Typo.Gras.Free
  • TYPOlis
  • Typotek
  • Unos tipos duros
  • Will Harris Font House
truetype
TrueType
  • Digital font technology designed by Apple Computer
  • Used by both Apple & Microsoft operating systems
  • TrueType fonts
typography for web design
Typography for Web Design
  • http://www.wpdfd.com/wpdtypo.htm
  • Web Style Guide
challenges for web typography
Challenges for Web Typography
  • Has to work across different computer platforms and screen sizes
  • The Web designer must understand issues and to address them
  • Maintain some kind of control
  • Line length and number of lines
  • Font sizes
quick walkthrough
Quick Walkthrough
  • http://webmonkey.wired.com/webmonkey/design/fonts/tutorials/tutorial3.html
  • Typography is the practice of visually representing words.
  • Typography affects meaning
slide9
The subtler sense of the style, size, and so on affects the message
    • Harrington
    • Broadway
  • Legibility
    • Number of words and letters per line
    • Spacing, size, shape
slide10
Associations – past experience
    • New York Times
    • Kid Type
  • Letters as pictures
categories
Categories
  • Slab-serif (Egyptian):Unbracketed slab serifs, even strokes
  • Transitional: Higher contrast than old-style, more vertical, finer serifs
  • Sans-serif:Lack of serifs (surprise!), generally uniform strokes, usually vertical, & geometric
find browser fonts
Find Browser Fonts
  • In IE: Tools  Internet Options  Fonts …(At the bottom of the General Tab)
  • In FireFox: Tools  Options  Fonts & Colors
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