Chapter 3. Culture. The study of culture is basic to sociology. In this chapter we will examine the meaning of culture and society as well as the development of culture from its roots in the prehistoric human experience to the technologic advances of today. . Culture and Society.
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chapter we will examine the meaning of culture
and society as well as the development of culture
from its roots in the prehistoric human
experience to the technologic advances of today.
Camel Racing, Saudi Arabia
The process of introducing an idea or object that
is new to culture is known as innovation. There
are two forms of innovation: discovery and
the existence of an aspect of reality.
cultural items are combined into a form that did
not exist before.
Diffusion refers to the process by which a
cultural item is spread from group to group or
society to society. It can occur through a variety
of means, among them exploration, military
conquest, missionary work, the influence of the
mass media, tourism, and the Internet.
Examples of cultural diffusion
Salary bonus Demotion
Testimonial Firing from a job
Medal Jail sentence
[e.g., dominant ideology and poverty
individualistic and structural explanations,
income lines among racial and ethnic
[e.g., US people see dog meat eaters in China; a strict Islamic woman is shocked by provocative dress on a US teen.]
Islamic Women Dress
[e.g., a story of Chinese immigrants in the NYC]
[Häagen Dazs ice cream, made in New Jersey, USA, is an example to make it sounded European]