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Use Research & Competitive Intelligence to Grow Your Business July 28, 2010 Wanda McDavid Access/Information, Inc PowerPoint Presentation
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slide1

Use Research & Competitive Intelligence

  • to Grow Your Business
  • July 28, 2010
  • Wanda McDavid
  • Access/Information, Inc.

Sponsored by  

Presented by  

use research competitive intelligence to grow your business
Use Research & Competitive Intelligence to Grow Your Business

Access/Information, Inc.

Who are we?

  • We are one of the oldest information professional companies in the country and the largest of our type in Denver and the Rocky Mountain region.
  • Our staff is comprised of experienced librarians and researchers.
  • We provide research for companies who are a part of LEGI.
  • We are the research members of an “Jump Start Team” for Economic Gardening.
use research competitive intelligence to grow your business3
Use Research & Competitive Intelligence to Grow Your Business
  • LEGI offers to any business in Longmont a combination of peer counseling, access to research data, data analysis, market analysis, plus competitive and industry intelligence.
  • The initial interview, counseling, research data, and data analysis are free.
    • This workshop will focus on the importance of competitive intelligence, industry and marketing trends, and the role of demographic data.
    • Strategies and tools, including various commercial databases and the types of information and reports available, will be presented and discussed.
use research competitive intelligence to grow your busin ess
Use Research & Competitive Intelligence to Grow Your Business
  • "Competitive intelligence is a systematic and ethical program for gathering, analyzing, and managing information about the external business environment that can affect a company’s plans, decisions, and operations. Although narrower in scope, it is commonly employed as a synonym for Business intelligence."

- Society of Competitive Intelligence Professionals

use research competitive intelligence to grow your busin ess5
Use Research & Competitive Intelligence to Grow Your Business
  • Competitive intelligence includes planning, identifying decision makers’ intelligence needs, collecting and analyzing information, disseminating intelligence products and services, evaluating intelligence activities, promoting intelligence services among a client base, and additional industry-specific issues
    • Special Libraries Association – Competitive Intelligence Division
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Use Research & Competitive Intelligence to Grow Your Business

Ethics

Competitive information may be obtained from public or subscription sources, from networking with competitor staff or customers, or from field research interviews.

Strategic information is not industrial espionage.

Comply with all applicable laws, domestic and international

Accurately disclose all relevant information, including one’s identity and organization, prior to all interviews

Avoid conflict of interests

Provide honest and realistic recommendations and conclusions in the execution of one's duties

– SCIP Code of Ethics

use research competitive intelligence to grow your busin ess7
Use Research & Competitive Intelligence to Grow Your Business

Strategic Information and Competitive Intelligence:

  • CI is a marketing, client development and business expansion tool
    • Competitors
    • Industry information
    • New markets
    • Prospective partners
    • Influence business decisions
    • Merger opportunities/new hires
return on investment roi
Return on Investment (ROI)
  • Good business decisions require good business information
  • Measurement
    • Data collection
    • Effort/Time
    • Dollars
  • Analysis
    • Sharing information
  • Upkeep & Monitoring
strategic information intelligence cycle
Strategic Information/Intelligence Cycle
  • Needs
  • Planning & Direction
  • Published Source Collection
  • Human Source Collection
  • Analysis & Production
  • Dissemination
    • See Competitive Intelligence: A Practical Primer for Location Intelligence at the Location Intelligence Web site (http://www.locationintelligence.net/articles/2102.html)
essential strategic information
Essential Strategic Information
  • Identify top clients, customers, or competitors
  • Analyze what they need or what they are doing
  • Understand the strategic role of the industries
  • Identify new trends & emerging industries
company information
Public Companies

SEC filings

Company Web Sites

News Articles

Links Search

Community Postings

Case Law Databases

Public Records

Commercial Databases

InternalMemos.com

Blogs

Private Companies

D&B Reports

Company Web Sites

News Articles

Links Search

Community postings

Case Law Databases

Public Records

Commercial Databases

InternalMemos.com

Blogs

Company Information
competition and market information
Competition and Market Information
  • What is the R&D Department doing
    • U.S. Patent and Trademark Office database
  • How does the company compare to the competition
  • LinkedIn
  • What’s the gossip
  • Blogs
market forecasting
Market Forecasting
  • What’s the current and projected market for the company’s products and services
  • Demographics
  • Projections
  • Government Agencies
  • Associations
public records
Public Records
  • Business Records
  • Judgments
  • Civil Actions
  • Criminal Cases
  • Bankruptcies
  • Property
local resources
Local Resources
  • Business & Company Resource Center –Business Premier Database – Ebsco –
  • Colorado Secretary of State
  • Colorado Professional Licensing
  • Associations Unlimited Prompt
  • National Newspaper Index
commercial resources
Commercial Resources

LexisNexis® Company Dossier

industry trends
Industry Trends
  • Economy.com http://www.economy.com/home/products/service_overview.asp?selVal=3&service=6
  • IBIS World Industry Snapshots - http://www.ibisworld.com/snapshot/industry/?id=ValuationResources
  • Valuation Resources.com – Attorneys - http://www.valuationresources.com/Reports/SIC8111Attorneys.htm
analysis
Analysis
  • History
  • Industry Background & Trends
  • Issues
  • News Information
  • Resources
  • Recommendations
dissemination
Dissemination
  • Executive Summary – 2 to 3 pages in length
  • In-depth Analysis – 6 to 20 pages in length
  • PowerPoint presentation
  • Spreadsheet
  • HTML or PDF documents
in depth report
Research Question

Overview of topic or industry

Generally

Specific issues

Definitions

Standards, Certification, and Regulation

Major Companies

Trends

Associations and Organizations

Resources

Recommendations (if applicable)

Bibliography

In-Depth Report
flexing and using your legal research muscles
Flexing and Using Your Legal Research Muscles

Validating Information

  • Plan the search
  • Limit the field
  • Indentify and review the original source
  • Evaluate the source
  • Verify the date of publication
  • Beware
fact finding on the web starting points and beyond
Fact-Finding on the Web Starting Points and Beyond

Identifying Authoritative Sources:

  • Trade Associations http://www.google.com/Top/Business/Associations/By_Industry
  • Government Information and Public Records
  • Information Hubs
  • Limiting searches to .org, .edu, and .gov extensions
flexing and using your legal research muscles24
Flexing and Using Your Legal Research Muscles

Documenting and Citing Sources:

  • Following links to original sources
  • Citing sources (http://www.ll.georgetown.edu/guides/bluebook1_7.cfm ) in your deliverable
  • Documenting your search strategy