Social media
Download
1 / 10

Social Media - PowerPoint PPT Presentation


  • 93 Views
  • Uploaded on

Social Media. Are you listening?. Why do I want to engage in social media? What do I hope to accomplish? Where do I belong? Who is my target audience?. Prep work…. Why?. What?. Outreach… Information… Clarification… Resources… Customers…. What added value do you hope to provide?

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Social Media' - elijah


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Social media

Social Media

Are you listening?


Prep work

Prep work…


Social media

Why?

What?

Outreach…

Information…

Clarification…

Resources…

Customers…

  • What added value do you hope to provide?

  • Are there issues that need to be addressed?


Social media

Where?

Who?

Stakeholders…

Customers…

Critics…

  • Selecting your platform



Taking the 1st step

  • Assessing sentiment

  • Identifying influencers

  • Studying success

  • Comparing like minds

Taking the 1st Step…


Social media

Do they like me?

We are the Champions!

Advocates

Evangelists

Rewards

Requests

  • Complaints

  • Inquiries

  • Recommendations

  • Customer Service


Social media

Best Practices

Competition

Which brands or organizations similar to yours are utilizing social media?

How are they maximizing their efforts and audience?

  • How can you effectively convey your message?

  • What is the personality or tone of your online presence?

  • Evaluating current customer service methods


Get moving

Respond

React

Engage

Promote

Get Moving!


Social media

Nicole Sunstrum

Social Communications Specialist

Chair, State of Michigan Social Media Board

@sunstrumn

sunstrumn@gmail.com

www.facebook.com/nikki.sunstrum