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UMTS Roll-out bei Quam: „Die spanisch-finnische Antwort auf den Wettbewerb“

UMTS Roll-out bei Quam: „Die spanisch-finnische Antwort auf den Wettbewerb“. March 2002. Content. Company background Key achievements so far Group 3G objectives The road to mobile broadband. Company background. 42,8%. 57,2%. Support in fundamental areas provide a platform for growth.

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UMTS Roll-out bei Quam: „Die spanisch-finnische Antwort auf den Wettbewerb“

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  1. UMTS Roll-out bei Quam: „Die spanisch-finnische Antwort auf den Wettbewerb“ March 2002

  2. Content • Company background • Key achievements so far • Group 3G objectives • The road to mobile broadband Group 3G | Dr. Sven Quassowski 10.08.2014

  3. Company background Group 3G | Dr. Sven Quassowski 10.08.2014

  4. 42,8% 57,2% Support in fundamental areas provide a platform for growth Telefónica Móviles and Sonera founded Group 3G to shape the future of mobile broadband in Germany • Knowledge and innovation transfer • Financial backing • Cooperation in areas such as • Branding • P&S development • Network & IT platforms • Purchasing Group 3G | Dr. Sven Quassowski 10.08.2014

  5. Both shareholders are strong industry players with international footprint Global presence Presence in 49 countries Presence in 19 countries Mobile market share home market 56 percent 61 percent Mobile customers worldwide 32 million(1) 15 million(3) 78 million(2) 17 million(3) Total customers worldwide 40 percent 52 percent EBITDA margin mobile (Q4/01) Spain, Germany, Italy, Austria, Switzerland Finland, Germany, Italy, Spain UMTS licenses Key contribution to Group 3G Global stature, operational excellence, financial strength Innovation and advanced technologies • Managed subscriptions EoP 01 • Mobile, wireline and Internet customers EoP 01; (3) Managed subscriptions EoP 2001 Group 3G | Dr. Sven Quassowski 10.08.2014

  6. Key achivements so far Group 3G | Dr. Sven Quassowski 10.08.2014

  7. Establishment of head- quarter in Munich Commercial launch Signing of infrastructure sharing agreement Acquisition of UMTS license Management team on board Aided brand Awareness of 80% Quam brand launch 1st UMTS test call Signing of intercon- nection agreement Signing of national roaming agreement Appointment of CEO Market entry and organisational ramp-up have been achieved in record time Aug00 Jan01 April01 May01 June01 July01 Aug01 Oct01 Nov15 Feb02 Group 3G | Dr. Sven Quassowski 10.08.2014

  8. Group 3 G’s achievements • Number of customers • Customer base of 75.000 (mid of March) • Billing of customers • First invoices sent to customers (mid of January) • Less than 1% queries • Number of employees • Almost 900 (mid of March) Group 3G | Dr. Sven Quassowski 10.08.2014

  9. Life Management Work • Mobile Email • Fleet management • Mobile advertising • Unified messaging • - Conference call • News • Directories • M-Payments • M-Commerce • Telematics Leisure Friends & Family • Voice • SMS • Multimedia Messaging Service (MMS) • Location based services • Games, Comedy, Music • City Guide • Communities • Chat Quam’s product portfolio builds a world around the customer. „Your world of possibilities“ “Me” Quam Customer Group 3G | Dr. Sven Quassowski 10.08.2014

  10. Transparency One rate to all networks Simplicity No additional monthly fee for data services (e.g. HSCSD, GPRS) Choice of user options according to calling patterns Flexibility Connect, Nov. 29, 2001; FAZ, Nov. 26, 2001 Quam’s tariff system is straightforward and tailored to customers’ priorities • The simple logic behindthe tariff system isto offer affordable rates for all user groups and the best possible rates for individual communication needs along three principles Group 3G | Dr. Sven Quassowski 10.08.2014

  11. Group 3G objectives Group 3G | Dr. Sven Quassowski 10.08.2014

  12. Group 3 G’s targets are ambitious • Group 3G will be one of the leading providers of mobile broadband services in Germany Group 3G‘s business case is based on mobile broadband communication Group 3G | Dr. Sven Quassowski 10.08.2014

  13. 35 100% 90% 30 5,9 78% 76% 80% 73% 68% 25 70% 59% 60% 20 12,0 50% 14,2 15,2 15 3,5 40% 24,8 29% 30% 10 15,7 2,1 20% 17% 5 1,4 9,6 8,0 1,4 10% 5,6 3,8 2,8 2,2 1,7 1,4 0 0% 1996 1997 1998 1999 2000 2001 2002E 2003E 2004E With strong competition and customer growth driven by churn market challenges are considerable Market growth split into new customers and churn in Germany (1996 – 2004E) Subscribers (M) Market Penetration New customers Churn Source: RegTP; Group 3G estimations Group 3G | Dr. Sven Quassowski 10.08.2014

  14. price inexpensive resp. cost free basic fee International coverage(roaming) friends are using the same provider transparent tariff structure Price Friends & Family Capacity Network fair tariffs in general inexpensive SMS services National coverage image ofprovider friendliness of hotline receptionist availability of hotline Service punctuality of invoice attractiveness of mobile phone which belongs to package Product Characteristics easy handling of mobile phone navigation Mobile Number Portability flexible term of contract Nowadays customer selection criterias for a mobile operator in Germany Importance of criteria Group 3G | Dr. Sven Quassowski 10.08.2014

  15. The road to mobile broadband Group 3G | Dr. Sven Quassowski 10.08.2014

  16. To be well positioned in the 3G market Group 3G opted for an early entry Market entry options Advantages of early entry Customer base • Build brand, generate awareness • Build market position • independent of technology • - Distribution channels • - Transferable customer base • - Partner network in service and application offering • Gather market experience • Generate revenues MNO(2) MVNO(1) MNO(2) 2G/2.5G 3G ramp-up 3G mass market • Mobile virtual network operator • Mobile network operator Group 3G | Dr. Sven Quassowski 10.08.2014

  17. Basic Assumptions for Group 3G‘s UMTS roll-out _Start of the commercial offer • _In 2003 (depends on the appropriate number of easy-to-use terminals) _Infrastructure sharing • _40% savings caused by infrastructure sharing with e-plus _Quality of service_Packet-switched downlink (network to device) - 128 to 384 kbps (best effort) _Packet-switched uplink (device to network) - 128 kbps (best effort) • _Circuit-switched uplink (device to network) - 64 kbps (guaranteed) Group 3G | Dr. Sven Quassowski 10.08.2014

  18. Multi Media Messaging Service Location-based Services Mobile Music & Games _Telematics _City guide _Restaurant finder _ATM finder _Weather information _Pharmacy finder _Send and receive pictures _Short streaming sequences _Device to Email/Email to Device _Download of music _Playing games over the mobile network _Download of new games Mobile broadband will change your every day life Group 3G | Dr. Sven Quassowski 10.08.2014

  19. News & Finance Web Multi Access Portal Platform Enter- tainment WAP SMS Voice Lifestyle Sports „Integrated content, commerce and community offer“ Music PDA Quam’s multi access portal offers unique experience of digital services tapping a vast pool of content partners Content Partners Applications & Interfaces Group 3G | Dr. Sven Quassowski 10.08.2014

  20. Thank you

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