CLEVELAND PCC CLOSING THE LOOP ON MOVE UPDATE. WHY MOVE UPDATE?. Each year, 17% of Americans move or change their mailing address 1 out of every 6 families moves each year Approximately 19% of all businesses move
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1 out of every 6 families moves each year
Moving & Storage
5 of every 100 mail pieces are Undeliverable-as- Addressed (UAA)
75% of UAA Mail is Move-relatedWHY MOVE UPDATE?
Addresses must be Current, Correct and Complete
How are addresses being updated?
Total COAs Updated By Mailer
Total COAs found by MERLIN
*Less than 5 COA are excluded from PBV
Sample Size 1,000
Addresses with COA 50
Addresses with Updates
reflected on mail pieces 35
Addresses NOT updated 15
PBV SCORE (Update/COA) 70%
Assessment (2% x 100,000 x .07) $140.00
*Should be removed from mailing
“The PBV process does not establish compliance or non-compliance with the Move Update Standard; it is a tool that the Postal Service uses to test mailings.”
Move Update take-aways: