ASSIGMENT Develop a packaging type, the size, and the appearance of the product, as well as the related branding concept developed for the chosen type of packaging and customer target group. The consumer is supposed to be physically active and supposed to consume the beverage in fitness centres, on the go, or in the home. The beverage container must be made from plastic. The beverage is intended for marketing in the UK, Denmark, the rest of Scandinavia, and Germany.
METHODS Image boards (Visuel reminder) Fly on the wallobservation (Public spaces) Observation (Systematicrecording) Design Ethnography (Differentmethods) Personas (Archetypaldescriptions of users) Prototyping (Creation of artifacts)
PROTOTYPING Rhino models Graphic Sketching Models 1:1
PROGRAM Tuesday 02.10 Kl. 9.15 Jørn Daugaard Plast introduction i Laden Nord (IN DANISH!!!!) Wednesday03.10 FSC introduktion 9.30-11.00 14.00 Jakob Nørregaard from Designit, Laden Syd LectureaboutAddSome (Boottle and graphic design) Tuesday 09.10 Plast ekskursion with Hugo 08.00 departure Nørreport 20 (Sharp!) Fredag 12.10 9.15 Crit