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Presented by astonish results 2011 created by Paul Rakotoarisoa

Why do agencies lose business?. (and how can we avoid it?). Presented by astonish results 2011 created by Paul Rakotoarisoa. Top Reasons Why Business. 4% of clients die. 14% product. 5% from recommendation. Walks Away *. 9% based on price. 68 %.

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Presented by astonish results 2011 created by Paul Rakotoarisoa

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  1. Why do agencies lose business? (and how can we avoid it?) Presented by astonish results 2011 created by Paul Rakotoarisoa

  2. Top Reasons Why Business 4% of clients die 14% product 5%from recommendation Walks Away* 9%based on price 68% OF MODERN CONSUMERS LEAVE BECAUSE OF A BAD EXPERIENCE* * source:

  3. 68% HAVE MOST LIKELY DEALT WITH: Attitude* Apathy* Poor Service* Poor Communication*

  4. 15% OF BUYERS BUY ON PRICE WITH NO LOYALTY.

  5. RELY ON IDEAS OF TRUST AND LOYALTY TO MAKE A PURCHASE 70%-85%

  6. RELATIONSHIPS= LIFETIME LOYALTY

  7. 3 WAYS TO INCREASE RETENTION:

  8. 1 maintain regular contact. (follow up)

  9. 2 care about your customer. (remember, you sold them)

  10. 3 be pro-active. (you’ll look like a hero)

  11. Average retention rates: (Number of Policies/Retention Percentage/After 5 years) If you have: 1 policy: 27% chance 2-3 policies: 55% chance 4+ policies: 92% chance

  12. THE MOST SUCCESSFUL ASTONISH CLIENTS:

  13. DEVELOP: KNOWLEDGEABLE SERVICE CONSULTANTS ACCEPT AND EVALUATE: CLIENT COMPLAINTS CREATE: A LEARNING RELATIONSHIP WITH CUSTOMERS

  14. DEVELOP: KNOWLEDGEABLE SERVICE CONSULTANTS ACCEPT AND EVALUATE: CLIENT COMPLAINTS CREATE: A LEARNING RELATIONSHIP WITH CUSTOMERS INFORM: CLIENTS OF RELEVANT CHANGES

  15. DEVELOP: KNOWLEDGEABLE SERVICE CONSULTANTS ACCEPT AND EVALUATE: CLIENT COMPLAINTS CREATE: A LEARNING RELATIONSHIP WITH CUSTOMERS INFORM: CLIENTS OF RELEVANT CHANGES ENCOURAGE: CLIENT FEEDBACK

  16. ACCEPT AND EVALUATE: CLIENT COMPLAINTS CREATE: A LEARNING RELATIONSHIP WITH CUSTOMERS INFORM: CLIENTS OF RELEVANT CHANGES ENCOURAGE: CLIENT FEEDBACK ORGANIZE: AROUND THEIR CLIENTS

  17. CREATE: A LEARNING RELATIONSHIP WITH CUSTOMERS INFORM: CLIENTS OF RELEVANT CHANGES ENCOURAGE: CLIENT FEEDBACK ORGANIZE: AROUND THEIR CLIENTS EMBRACE: DIVERSITY AMONG CLIENTS

  18. INFORM: CLIENTS OF RELEVANT CHANGES ENCOURAGE: CLIENT FEEDBACK ORGANIZE: AROUND THEIR CLIENTS EMBRACE: DIVERSITY AMONG CLIENTS

  19. ENCOURAGE: CLIENT FEEDBACK ORGANIZE: AROUND THEIR CLIENTS EMBRACE: DIVERSITY AMONG CLIENTS

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