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We’ve got an app for that…

Edinburgh’s Your Library app. We’ve got an app for that…. Why do you want a library app ?. Because everyone has an app It will make us look good Everyone has a mobile Because I do…!. What will the app do..?. Everything Tell people about our service

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We’ve got an app for that…

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  1. Edinburgh’s Your Library app We’ve got an app for that…

  2. Why do you want a library app ? • Because everyone has an app • It will make us look good • Everyone has a mobile • Because I do…!

  3. What will the app do..? • Everything • Tell people about our service • Make it easier for people to find us • Online transactions

  4. Will it affect your service ? • There’ll be no change • There might be some process changes • Staff won’t like it • I don’t know, wait and see

  5. What is the fit with your service ? • We have e-Books that are mobile ready • Our website might need redesign • This is part of our digital strategy • I’ll get back to you on that….

  6. How is it going to work ? • It’ll be multi platform – Apple, Android etc • It’ll reflow content from our website • We have a team to manage it • Don’t get technical with me !!

  7. The Big Picture • Globally - Mobile traffic grew 70% in 2012 • Mobile data traffic in 2012 was 12 times greater than global internet traffic in 2000 • By the end of 2013 the number of mobile connected devices will exceed the global population Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017

  8. Closer to home • Smart phone ownership in Scotland rose by 30% in 2011-12 • 2012 Accenture survey finds South Africa, Brazil and Ireland had the highest number of users accessing the internet on mobile devices Ofcom Communications Market Report: Scotland 2012 Accenture Mobile Web Watch 2012

  9. %age of Internet users accessing the internet through a mobile device ? %age connected to the internet through a smart phone ? %age of over 50s using mobile internet %age of 14 – 29 year olds using mobile internet %age downloading apps or programs on their mobile device 77% 69% 60% 84% 69% Mobile Nation

  10. What’s out there for libraries • Discovery apps • Bookmyne • HE and FE specific apps • Reminders, Timetables • Bespoke/home grown • LMS specific apps • Axiell

  11. What should an app have ? • Works on all platforms • Easy install • No hidden costs or ‘surprises’ • At least one ‘value’ element • Ease of use

  12. What do customers want ? • Discovery • Resource / catalogue search • Contact the library • Opening hours • Transaction • Reserve • Renew • Payments • Book rooms/computers http://mlibraries.jiscinvolve.org/wp/

  13. Edinburgh 2010 view Humans getting bigger Devices getting smaller

  14. Edinburgh context • Digital Strategy covering social media to co-creation – extend our reach • Digital Team • 2009 Social Media, 2010 Library Portal • Distributed information screen network • ‘Serendipity’

  15. What we wanted • Work across most/all mobiles • Find my nearest library • Transactions - reserve/renew • Scan barcodes to search catalogue • Library News/Blog

  16. What we have • Work across most/all mobiles • Find my nearest library

  17. What we have • Transactions - reserve / renew • Scan Barcodes to search catalogue

  18. What we have • Works as your library card with our systems • Literary map • Blog/Twitter channels

  19. What we learned • Redesign / rewrite existing content • Connecting to the LMS • Don’t just replicate web sites to mobile • Transforms perceptions of who we are and what we do • Transforms our services • Transforms the way we work

  20. Success

  21. What Next ? • Allow customers to issue an item anywhere in the building • Recommendation services ? • Payments • Games

  22. Single or Multiple

  23. The next Library Apps ? • Local history • Discovery routes - Greyfriars Bobby • Digital / Information Literacy Games • Safe use of smart phones – Evaluate Information • Community information • What local organisation/group

  24. The future is co-creation • Free up your content to allow others to add and share value • New partners - new content - new value

  25. Get the App http://yourlibrary.edinburgh.gov.uk/node/836 • http://yourlibrary.edinburgh.gov.uk/ • http://www.ourtownstories.co.uk/ • http://www.youredinburgh.info/kb5/edinburgh/cd/home.page

  26. http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.htmlhttp://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html • http://www.accenture.com/gb-en/Pages/insight-mobile-web-watch-2012-mobile-internet.aspx • http://mlibraries.jiscinvolve.org/wp/

  27. Edinburgh’s Your Library app Jim Thompson, Information and Digital Services Manager, Edinburgh City Libraries and Information Services. jim.thompson@edinburgh.gov.uk

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