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June 2014 Promotional Planner

June 2014 Promotional Planner. OVERVIEW. OWN IS A LEADER ON SATURDAY NIGHTS With original programming and a dedicated audience, OWN has built true momentum on Saturday nights - and we want you to be a part of it.

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June 2014 Promotional Planner

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  1. June 2014 Promotional Planner

  2. OVERVIEW OWN IS A LEADER ON SATURDAY NIGHTS With original programming and a dedicated audience, OWN has built true momentum on Saturday nights - and we want you to be a part of it. In exchange for running a schedule of either 250 or 400 cross-channel spots, you’ll receive either 2,500 or 5,000 points to use in our exclusive online shop. Redeem your points for unique incentives including high-end experiences and merchandise. Enrollment deadline: May 12, 2014 Flight period begins: June 1, 2013

  3. ENTERTAINING ORIGINAL PROGRAMMING OWNLY HERE OWN IS A PREMIERE DESTINATION ON SATURDAY NIGHTS FOR W25-54 AND AAW25-54 OWN’s original programming celebrates real lives and relationships with highly-rated shows that our audience can’t wait to watch with their friends and family (and can’t wait to talk about on social media). Consistently ranks in the top 20 among W25 – 54 Ranks #3 in cable among AAW 25-54 High viewer engagement and social media activity

  4. ENTERTAINING ORIGINAL PROGRAMMING OWNLY HERE TWO REASONS TO LOVE OWN SATURDAY NIGHTS Iyanla: Fix My Life - 9/8c Through emotional heart-to-heart conversations and often a dose of tough love, bestselling author, spiritual life coach and television host IyanlaVanzant goes behind closed doors to help individuals in crisis once again find true happiness and a more fulfilled life. • #1 unscripted series in OWN history among W25-54 • Saturday night’s #2 original series on all of TV in 2013 among AA W25-54 Life With La Toya - 10/9c Life with La Toyatakes you inside the always outrageous world of La Toya Jackson – the wild card of showbiz’s most famous family – as she tackles love and big business all on her own unpredictable terms. • At the time of its debut (4/13/13), La Toya’s 1.18 million total viewers made it the most-watched series debut in OWN history • Saturday night’s #6 original series on all of TV in 2013 among A.A. W25-54 (2.35)

  5. THE PROMOTION: HOW IT WORKS • Select your preferred level of participation: • Run 250 spots and receive 2,500 points • Run 400 spots and receive 5,000 points • Sign Up at OWNSaturdayNights.com (enrollment opens 3/24) and you’ll receive: • Enrollment confirmation email with username and password information • A notification when :20/:10 taggable cross-channel spots are available for download • Access to our exclusive online shopping environment (opening in June) • Participation Is Easy! • Run your cross-channel spots within any consecutive 2-week period from June 1, 2014 through June 28, 2014. • Submit your affidavits at the conclusion of your flight period by visiting OWNSaturdayNights.com • Shopping begins in June! Watch your email for username and password information. • Upon verification of your affidavits, your merchandise will be shipped within 4-6 weeks.

  6. INCENTIVE REWARDS EXAMPLE Points are redeemable for unique incentives, including high-end experiences and merchandise. Here are just a few… Beats by Dre Package 500 Points 256GB MacBook Air 1,200 Points Google Nexus Tablet 300 Points Amex Gift Cards Starting at 100 Points Family Room Make-Over 5,000 Points Kindle Fire HDX with Oprah’s Book Club 2.0 Collection 350 Points Bose Wave System 550 Points Canon EOS Digital Camera 1,500 Points Hilton Gift Cards 5,000 Points

  7. CHECK LIST & KEY DATES Participation Checklist • Enroll in the OWN Saturday Nights Promotion by May 12, 2014 by completing the online enrollment form at: OWNSATURDAYNIGHTS.com. • Run the required number of cross-channel spots on the requested networks*, beginning June 1, 2013. Run 50% Prime (8p-11p) 20% Fringe (4p-8p) 30% 6a-midnight. No Overnights Please. • Primary Networks: Bravo, VH1, BET • Secondary Networks: WeTV, TVOne, Oxygen, Lifetime, E!, Centric • Submit your Affidavit of Participation & Performance Summary online within 30 days of your flight period ending. • Shop online at OWNSaturdayNights.combeginning in June. • Merchandise will ship within 4-6 weeks of the submission and approval of your affidavits. Key Dates Enrollment Deadline May 12, 2014 Spots Available Digitally May 12, 2013 Flight Window June 1 – June 28, 2014 Online Shop Open June 2014 Affidavits Due 30 days after spot flight Prize Package Fulfilled 4-6 weeks from affidavit approval Contact Rep Name Discovery Communications Phone Email

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