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“ Bajalia is Empowerment”. Music: soft instrumental that gradually crescendos into powerful symphony. Scene 1. Close-up of hands beading a bright colored necklace. Soft music in background Background quickly blurs and Bajalia logo fades onto center of screen. Fade out. Scene 2 .

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bajalia is empowerment

“Bajalia is Empowerment”

Music: soft instrumental that gradually crescendos into powerful symphony

scene 1
Scene 1
  • Close-up of hands beading a bright colored necklace.
  • Soft music in background
  • Background quickly blurs and Bajalia logo fades onto center of screen.
  • Fade out
scene 2
Scene 2
  • Fade on to artisan Esperance sitting with blurred yellow background of shop where she works
    • Subtitles with name and country (Rwanda)
  • Esperance tells her story beginning with “To me Bajalia is…”
    • This should be something related to her journey with the company and her life before it. i.e. “My escape from genocide…”
    • Include subititles

Fade Out

scene 3
Scene 3
  • Fade on American woman wearing Bajalia necklace
    • Sitting, filmed from chest up, interview style
    • Middle aged, white
    • No subtitle or name
  • Blurred background of her home with pink color scheme
    • This can be done with film filters if necessary
  • “To me Bajalia is a symbol of strength and beauty from women across the globe”
  • Fade out
scene 4
Scene 4
  • Fade to Bakht
  • Background a different color themed shop
  • Subtitles with her name and country (Afghanistan)
  • She says “To me Bajalia is…”
    • i.e. “Freedom from…”
    • Include subtitles
  • Fade out
scene 5
Scene 5
  • Fade on American woman wearing Bajalia earrings
    • Middle age, white or Hispanic
    • No subtitles or name
  • Blurred background of domestic scene with another highlighted color
  • “To me Bajalia is a cultural bond through wearable art”
  • Fade out
scene 6
Scene 6
  • Fade to scene of artisan’s hands beading necklace again.
  • Fade smoothly to woman fastening same necklace around her neck and touching gently as if shes looking in the mirror
    • Close up on jewelry, face out of shot
  • Voice over:
    • Esperance: “Bajalia is opportunity”
    • Woman 1: “Bajalia is giving back”
    • Bakht: “Bajalia is inspiration”
    • Woman 2: “Bajalia is empowerment”
    • All Women (overlapping): “Bajalia is empowerment”
  • Music crescendos
  • Scene blurs and fades out; Music dies down
scene 7
Scene 7
  • Fade on to white screen
  • Pink Bajalia logo fades on
  • “Design, inspire, empower” fade on
    • Each word individually
  • Music is now only a twinkling noise
  • All fade out
  • End