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“Everybody knows somebody that loves a honda”. By Sheryl Robinol, Angelica Salvo, and Caleb Oldenkamp. Honda’s Social Experiment. Honda owners can become fans Upload pictures Connect with other Honda owners/fans As of October 22, 2009 page had over 2 million fans Growing into TV spots

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Presentation Transcript
everybody knows somebody that loves a honda
“Everybody knows somebody that loves a honda”
  • By Sheryl Robinol, Angelica Salvo, and Caleb Oldenkamp
honda s social experiment
Honda’s Social Experiment
  • Honda owners can become fans
    • Upload pictures
    • Connect with other Honda owners/fans
  • As of October 22, 2009 page had over 2 million fans
  • Growing into TV spots
  • “Taking over” high traffic websites: ESPN.com
advertising appeal
Advertising appeal
  • Appealing to Social-Based Feelings
    • Affiliation, Belonging, Acceptance, Nostalgia
    • Connects with other Honda owners
  • Emotions
    • Honda owners connect over Facebook
      • sense of belonging to a community
      • develop brand loyalty
discussion
Discussion
  • Do you think this campaign will be successful in selling cars?
  • Do you “know somebody who loves a Honda”?
  • Would you join this Facebook community?