Social Media Marketing (SMM)

1. Social Media Marketing (SMM) Are you reaching more people on social media than you were a month ago? Connecting with customers,wherever they are, is more vital today than ever. You are here because you know the power of social media to improve your brand awareness. So, are you ready to improve your social media presence? We, Elevate Technology, have the best social media marketing strategies for all businesses. Social media marketing (SMM) is a form of advertising that uses social media sites like Facebook, Instagram, YouTube, etc., to connect with the target audience, promote brands, drive website traffic,and increase sales. SMM is the most unadorned approach to reaching a large audience because,currently, 3.9 billion individuals, or half of the world's population, use social media. Additionally, since 2019, social media usage has increased by 9.5%, and this number is rising. Research shows that 54% of online brand discoveries occur in social feeds. In other words, numerous individuals discover and learn about new products and brands through social media. Due to this, social media is a fantastic tool to engage your audience and maintain a long-lasting relationship with them. Paid Vs. Organic Social Media Marketing The term "organic social" is used to describe any social media activity that is not a sponsored advertisement. Through the use of cost-free social media technology, it grows and interacts with an online audience. "Paid social" refers to anything on social media that depends on ad payment. Alternatively, it refers to advertisements or affiliate/sponsored posts that firms pay a social media platform to display to audiences other than their followers. Paid benefits ● It supports your ideals and message. ● By using audience targeting, you may also reach the most pertinent customers. ● If you have created a successful content product, it aids in reaching your ideal audience and immediately increases your conversions. ● The majority of people use social media to gain buying inspiration. Thus, you might be able to reach the majority of your target demographic with paid social. ● As organic reach continues to decrease, brands can use paid social media to get in front of audiences that they might not otherwise reach.

2. Organic benefits 1. You can use it to make free bespoke hashtag campaigns. 2. The free social media networks are natural ones. 3. You can be receptive to your audience and ready to change as necessary. 4. It facilitates the interaction of those who hold your company's ideals. 5. Custom hashtags let you create cost-free campaigns. 6. Consumer confidence can be increased by responding to complaints from customers directly. Social Media platforms Facebook Facebook remains the world's biggest social network, with over 2.4 billion active users. If your company sells any of the following, it would be worthwhile to invest in this Internet marketing channel: B2C products You can target demographics to show ads to people who are most likely to buy your goods. B2B products When someone is reading Facebook on their smartphone, if your product is worth making their life easier, chances are increased they will be interested in your business. Instagram Instagram currently has over a billion monthly users. A social media marketing strategy on Instagram would be beneficial for the majority of firms. The most successful businesses are those in the following categories: Mobile apps From an Instagram ad, users can immediately download your app. E-commerce companies Instagram users can easily buy your product online through sponsored ads with only a few taps. B2C products When promoting your B2C products, team up with relevant influencers to target their large followers. B2B products The majority of B2B enterprises ignore it, as they believe that Instagram is not a place to sell to businesses. Even on Instagram, though, individuals do click on business ads.

3. Twitter You can participate in conversations happening in your industry on Twitter very effectively. You can engage in article discussions, address client issues, retweet pertinent news, and find new clients. Twitter prioritizes words, whereas Instagram prioritizes images, although Twitter allows sharing media. Since the inception of 140-character Tweets, the platform has developed to include a community-building tool "Twitter Communities," an audio tool "Twitter Spaces," and "Twitter Moments" to share engaging material with your followers. YouTube Research indicates that YouTube is the second most popular website in the globe. Additionally, marketers cite it as the finest platform for community building. Its users also tend to spend more time on the site because it primarily hosts long-form content, which makes it a great place to distribute instructional stuff in addition to being very popular. LinkedIn LinkedIn is the business cousin of Facebook. Possibly the only platform with a clearly defined target for working people looking to network and find new opportunities Due to this, it serves as the perfect platform for B2B enterprises trying to locate influential decision-makers and establish a community for their particular sector. Pinterest Consider Pinterest to be a visual storyboard where users may get inspiration for anything from home décor to fashion. 85% of Pinners claim they use Pinterest to kick off new projects. A new brand or item was also found on the platform, according to 80% of weekly Pinners. So it's not just a terrific discovery tool, but also gives marketers a means to tell their story visually. Snapchat Snapchat was at the forefront of ephemeral content when it launched in 2011. It introduces content that could be shared among friends and would disappear after 24 hours. The platform hit its pinnacle in 2015 and has been stable since then. And it can be seen that the most popular brands in the world like to promote their updated content on Snapchat. Benefits of social media ● Raise brand awareness ● Build relationships ● Drive website traffic ● Generate leads and customers ● Instant and more effortless content distribution ● Interaction with the target market regularly ● Easy competitor, industry, and marketplace insights

4. Our Work Our specialty is narrating stories that inspire readers to take immediate action. As statistics and a brand are meaningless without tales, we use stories to create meaningful online presences. Social media marketing is a strong suit for our team. As the majority of our team members are young professionals who already spend a lot of time on social media, we are fully equipped to create posts with the potential to go viral. Our team excels at managing social media platforms like Instagram, Facebook, WhatsApp, Twitter, Snapchat, LinkedIn, and Google+. Our crew knows the ideal publishingtimes, frequencies, and formats (creative, memes, polls, videos, gifs, etc.). We can do wonders for youwith the social media marketing experience of our staff.