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Maritime Business Update. Frank August. Maritime business performance update. Product, service & pricing enhancements. Crew welfare market. FleetBroadband 150 progress. 2010 outlook & priorities. Operational - Social - Safety services. A mid year review. Agenda. Peter Blackhurst.

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agenda

Maritime business performance update

Product, service & pricing enhancements

Crew welfare market

FleetBroadband 150 progress

2010 outlook & priorities

Operational - Social - Safety services

A mid year review

Agenda
2010 team update

Peter Blackhurst

Vladimir Maksimov

Chris Wortham

Sandro Delucia

Kyle Hurst

Kartik Sinha

Frank August

Piers Cunningham

DEPORTED

James Collett

Maritime & maritime safety services

2010 team update
agenda1

Maritime business performance update

Product, service & pricing enhancements

Crew welfare market

FleetBroadband 150 progress

2010 outlook & priorities

Operational - Social - Safety services

A mid year review

Agenda
maritime business overview

Revenues from high speed data services . .

YoY revenue growth of >7% (’09 v’08)

51

More than 215,000 maritime terminals in service as at end Q1 2010

57

61

201

171

1

62

1

101

1

24

26

Continued momentum

Maritime business overview

Maritime revenues by service - US$ Million

fleet and fleetbroadband

5,667

7,887

Commissioning ratesgrowing strongly in Q1 2010

- Fleet77 4.4 per day

- FB 23.0 per day

1,591

1,770

Healthy levels of activations

Fleet and FleetBroadband

Total commissioned terminals

fleet and fleetbroadband1

HSD traffic up 18%

- 2009 vs 2008

IP traffic up 400%

- 2009 vs 2008

ARPUs

- Continued to grow on Fleet 77 & FB in 2009

- FB SQT 1st October 24/7/365 driving voice

154

186

39

40

The demand for data continues to drive growth

Fleet and FleetBroadband

Maritime revenues - US$ Millions

fleetbroadband 500 250 150

FB 150

launch

Fleet 77

Global

coverage

FleetBroadband

Progress to date

FleetBroadband 500 / 250 / 150

Daily commissioning rate

Months following launch

  • FleetBroadband activation rates relative to launch date far exceeds that achieved by Fleet 77 in 2002
  • 1,100 FB150 terminals passed IP traffic during April 2010
fleetbroadband major achievements

Successes to date

FleetBroadband major achievements
  • Over 8,500 terminals active and growing
  • Network resilient & proven
  • FB150 Maritime Field Evaluations
  • Terminal choice continues to increase
  • Numerous awards for FB150 and 505
  • Large scale retrofit ‘wins’ in H1 2010
  • Continued pricing and service enhancements
  • Maritime safety : 505 & GMDSS evolution
agenda2

Maritime business performance update

Product, service & pricing enhancements

Crew welfare market

FleetBroadband 150 progress

2010 outlook & priorities

Operational - Social - Safety services

A mid year review

Agenda
h2 2009 pricing
H2 2009 - Pricing

Developing the commercial proposition

  • Extended SQT to 24/7/365 days to drive voice usage – we have seen average usage per vessel nearly double
  • 8kbps and 16kbps Streaming IP to support voice multiplexing and GSM on vessels
  • SCAPs extended to offer large allowances at our lowest price points for both small and large fleets
h1 2010 pricing
H1 2010 - Pricing

Developing the commercial proposition

  • FB 2 SIM allowance plans launched to allow 2 UTs to share a single allowance to support both business and crew calling from a single vessel
  • Major revision of commercial model for SCAPs allowing:
    • Subscription charges on a per vessel basis both during and after rollout period
    • Continue to offer a shared allowance across the actual number of vessels provisioned
    • 3GB and 4GB plans now available
    • No maximum number of vessels in the SCAP
    • Maximum disconnection penalty capped at 25% of the minimumduration period
slide13

Inmarsat B promotion

  • Offer to 750 Inmarsat B customers to switchto FB allowance rate plans
  • These B customers typically spend $750 - $2,000 retail/month
  • Available through DPs of Inmarsat B services
  • Expect to see variety of commercial propositions:reduced airtime offers, subsidized FB terminals, etc
  • Available for remainder of 2010 or 750 packages, whichever comes first
  • Now more flexible with the FB subscription plan the B user selects
fleetbroadband 505 emergency calling
FleetBroadband 505 emergency calling

Maritime safety

  • Routing to selected Rescue Coordination Centres (RCC) globally
  • From all FleetBroadband terminals
  • Direct access to rescue professionals (not a call centre)
  • From smallest to largest vessel - the best chance for any mariner to receive emergency assistance
  • Live Since 1st October 2009
agenda3

Maritime business performance update

Product, service & pricing enhancements

Crew welfare market

FleetBroadband 150 progress

2010 outlook & priorities

Operational - Social - Safety services

A mid year review

Agenda
crew welfare
Crew Welfare

2010 update

  • E&E SQT Revenue
  • 2005 – 2006 : 40% growth
  • 2006 – 2007 : 42% growth
  • 2007 – 2008 : 36% growth
  • 2008 – 2009 : 12% growth
  • Increase in E&E terminals passing SQT
  • Dec 2006 – Dec 2007 : 27% growth
  • Dec 2007 – Dec 2008 :12% growth
  • Dec 2008 – Dec 2009 : 5% growth
  • Dec 2009 E&E terminals passing SQT: ~ 10,500
  • Considerable untapped demand exists
  • E&E SQT ADU
  • 2006 – 2007 : 11% growth
  • 2007 – 2008 : 11% growth
        • 2008 – 2009 : 2% growth
crew welfare1
Crew Welfare

2010 update

  • Evolution of SQT promotions in 2010 - 2011
  • New SQT promotion calendar released
  • FleetBroadband social agenda
    • Aligned RUC to E&E
    • Launched Enhanced-SQT: 24/7/365
  • Promoted GSM solutions via FB & E&E
    • F33
    • FB: Std IP & now LDR streaming
  • ADU growth through promotions
  • Exploring opportunities for FB crew data
agenda4

Maritime business performance update

Product, service & pricing enhancements

Crew welfare market

FleetBroadband 150 progress

2010 outlook & priorities

Operational - Social - Safety services

A mid year review

Agenda
fleetbroadband 150
FleetBroadband 150

Setting the standard, breaking records and building new markets

fleetbroadband 1501
FleetBroadband 150

The world’s smallest, lightest, fastest, global maritime service

  • An excellent first year
  • 1,000 active terminal in 9 months
  • Faster adoption compared to FB 250/500 (875 after 9 months)
  • Around 1,500 SIMS currently active
  • >3,000 terminals shipped
  • Aggressive pricing packages and promotions has resultedin FB150 out-competing its rival
fleetbroadband 150 maritime field evaluations
FleetBroadband 150 Maritime Field Evaluations

Merchant, leisure, fishing and government

fleetbroadband 150 mfe status
FleetBroadband 150 MFE Status

Merchant - Completed

  • Name: Skagern
  • Location: Northern Europe
  • Primary Role: Cargo, Bulk
  • Details: 80m Coastal Merchant vessel
  • Owned/Managed: Marin Ship Management
  • Communications Needs: Tasking to ensure operational efficiency
  • Solutions: automatic switching between terrestrial and Inmarsat communications to provide ubiquitous coverage
fleetbroadband 150 mfe status1
FleetBroadband 150 MFE Status

Leisure - Completed

  • Name: Excetra
  • Location: Fort Lauderdale, USA
  • Primary Role: Fishing and remote office
  • Details: 65’ Sport Fishing Vessel
  • Owned/Managed: Tom Collins
  • Communications Needs: Fishing, Business , Internet for guests
  • Solutions: Fishing finding software, Wireless Access for the whole vessel, secure internet surfing
fleetbroadband 150 mfe status2
FleetBroadband 150 MFE Status

Fishing - Completed

  • Name: Cap Sante Marie
  • Location: Madagascar
  • Primary Role: Trawling and Longlining
  • Details: 25m
  • Owned/Managed: Referige Peche
  • Communications Needs: Fish Finding, Weather, General Communications
  • Solutions: Fish finding and weather software
fleetbroadband 150 mfe status3
FleetBroadband 150 MFE Status

Government - in progress

  • Name: Pride of the Humber
  • Location: Spurn Head
  • Primary Role: Maritime Rescue
  • Details: 17m Marine Rescue Vessel
  • Owned/Managed: Royal National Lifeboat Institute
  • Communications Needs: Infrequent bursts of voice and data facilitating a fast and efficient rescue.
  • Solutions: Geographical search data, weather, video
  • Output: Case Study and Video
agenda5

Maritime business performance update

Product, service & pricing enhancements

Crew welfare market

FleetBroadband 150 progress

2010 outlook & priorities

Operational - Social - Safety services

A mid year review

Agenda
2010 maritime outlook and priorities
2010 Maritime outlook and priorities

Operational traffic

  • Inmarsat B closure management
  • Provide competitive voice services
  • Monitor & evolve data positioning & polling proposition
  • Exploit growth & efficiency opportunities presented by FB150 and wider FleetBroadband family
  • Supporting existing / new maritime DPs & channel activity
2010 maritime priorities
2010 Maritime Priorities

Social welfare traffic

  • Maintain SQT momentum on E&E
  • Defend & grow propositions with FB E-SQT
  • GSM-on-board opportunities
  • Promote Inmarsat crew welfareat key industry events
  • Promote FB social data
fleetbroadband maritime safety services
FleetBroadband & maritime safety services

Into the GMDSS

  • Implementation of maritime safety services on BGAN platform
  • FleetBroadband platform selected for maritime
  • Phased implementation of services :
    • Maritime safety voice services
      • Non-SOLAS with distress functionality
      • SOLAS with distress functionality
    • Maritime safety packet switched services (Distress Alerting, MSI, etc.)
  • Review of the GMDSS started 2010
summary
Summary
  • FleetBroadband showing very healthy momentum
  • FleetBroadband 150 provides new options and new opportunities
  • Range of commercial options continually growing and flexing
  • Inmarsat delivering a market leading package of price performance, quality & reliability and safety services